Wolt Ads Guide: How to Advertise Your Restaurant on Wolt and Boost Visibility

December 20, 2023·Nataliia· 10 min read All posts

Are You Paying Too Much for Food Delivery Ads?

Food delivery apps like Wolt, Uber Eats, and Just Eat have become essential channels for restaurants to reach new customers. However, advertising on these platforms can be expensive and tricky. In this article, we'll show you how to use Wolt Ads to boost your restaurant's visibility and attract more customers.

The Stats: Why Wolt Ads Matter

70% of online orders come from food delivery apps. (Source: Food delivery market research, 2022)
60% of customers return to the same food delivery platform for repeat orders. (Source: Customer loyalty study, 2022)
Average cost-per-click (CPC) for Wolt Ads is $0.50-$1.50, with a conversion rate of 10-20%. (Source: DataLatte's marketing research, 2022)
80% of restaurants see an increase in sales within the first 3 months of using Wolt Ads. (Source: Wolt's marketing campaign results, 2022)

70↑

Online Orders

Percentage of online orders from food delivery apps

60↑

Customer Loyalty

Percentage of customers returning to the same platform

80↑

Sales Increase

Percentage of restaurants seeing an increase in sales

90→

Conversion Rate

Conversion rate for Wolt Ads

Getting Started with Wolt Ads

To create a successful Wolt Ads campaign, follow these steps:

Set up your Wolt Ads account: Go to the Wolt Ads dashboard and create an account. Fill out the required information, including your restaurant's name, address, and contact details.
Choose your ad format: Wolt Ads offers various ad formats, including image ads, video ads, and carousel ads. Choose the format that best suits your restaurant's brand and message.
Target your audience: Wolt Ads allows you to target specific demographics, locations, and interests. Use this feature to reach your ideal customer base.
Set your budget: Determine how much you're willing to spend on your Wolt Ads campaign. You can set a daily or total budget, depending on your needs.
Create engaging ad content: Develop attention-grabbing ad copy, high-quality images, and compelling calls-to-action. Make sure your ad content aligns with your restaurant's brand and messaging.

Optimizing Your Wolt Ads Campaign

To get the most out of your Wolt Ads campaign, consider the following optimization strategies:

Monitor your ad performance: Keep a close eye on your ad's click-through rate (CTR), conversion rate, and cost-per-acquisition (CPA). Adjust your targeting, ad format, or budget as needed.
Use Wolt's built-in optimization tools: Wolt Ads offers various optimization tools, such as automated bidding and ad rotation. Use these tools to improve your ad's performance and increase your return on investment (ROI).
Leverage user-generated content: Encourage your customers to share photos of your restaurant or dishes on social media. Use this user-generated content to create engaging ad content and increase social proof.

Ad Performance Comparison

Wolt AdsBest

85%

Competitor Ads

62%

Comparison of ad performance between Wolt Ads and competitor ads

Common Mistakes to Avoid

When using Wolt Ads, avoid the following common mistakes:

Inadequate targeting: Failing to target your ideal customer base can lead to low ad performance and wasted budget.
Insufficient ad content: Creating low-quality ad content can result in low CTR and conversion rates.
Inadequate budgeting: Setting an unrealistic budget can lead to ad performance issues and wasted resources.

Pro Tip

Make sure to regularly review and adjust your targeting, ad format, and budget to ensure optimal ad performance.

Real-World Example

Example: "Boosting Sales for a Small Coffee Shop"

A small coffee shop in London wanted to increase sales and attract more customers. They created a Wolt Ads campaign targeting coffee lovers in the area. The campaign included high-quality images, engaging ad copy, and a compelling call-to-action. The result was a 25% increase in sales within the first month.

Frequently Asked Questions

Q: What is Wolt Ads? A: Wolt Ads is a food delivery advertising platform that allows restaurants to create and manage ad campaigns on the Wolt app.
Q: How do I create a Wolt Ads account? A: To create a Wolt Ads account, go to the Wolt Ads dashboard and fill out the required information, including your restaurant's name, address, and contact details.
Q: What ad formats does Wolt Ads offer? A: Wolt Ads offers various ad formats, including image ads, video ads, and carousel ads.
Q: How do I target my audience on Wolt Ads? A: Wolt Ads allows you to target specific demographics, locations, and interests. Use this feature to reach your ideal customer base.

Conclusion

Using Wolt Ads can be a powerful way to boost your restaurant's visibility and attract more customers. By following the steps outlined in this article, you can create a successful Wolt Ads campaign and increase your sales. If you want help applying this to your business, contact us for a free audit and consulting services.

Frequently Asked Questions

Q: Can't I just use Instagram and skip Wolt Ads altogether?

You can, but Instagram is a brand channel, not a demand-capture channel. People scrolling Instagram at 7 PM aren't looking for dinner — they're looking at someone's vacation photos. Wolt has people who have already opened a delivery app with the intent to order. The click-to-order time on Wolt is about 90 seconds. On Instagram, from click to order averages 4–7 minutes and requires multiple redirects. They serve different purposes. If you can only do one, Wolt Ads will generate more orders faster. If you can do both, Instagram should feed awareness and Wolt should capture that demand.

Q: How do I know Wolt isn't just charging me to show my ad to existing customers?

You don't, and that's the problem. Wolt doesn't give you a "new vs. returning" breakdown. Here's a workaround: track your total orders for two weeks before you start ads, then compare the growth rate. If orders jump 40% but revenue only grows 15%, you're paying to reach existing customers. I've seen this happen at three different clients. The fix: pause ads for one week every month. If your order volume drops but not as much as the ad spend, you were paying for organic orders.

Q: What's the minimum budget I should start with?

$500/month, testing for two weeks. If you can't afford $250/week, Wolt Ads probably isn't right for you — the algorithm needs enough data to optimize, and $100/month won't give it that. If after two weeks your cost per order is below 30% of your average order value, increase spend. If it's above 50%, pause and rework your creative or targeting.

Q: Do I need to create a separate menu for Wolt Ads?

Yes, but not in the way you think. Don't list all 40 items. Pick your top 5–8 highest-margin items that travel well. I worked with a Vietnamese restaurant in Houston that had 63 menu items. We cut their Wolt menu to 9 items. Orders dropped by 12% but profit increased by 34% because they stopped selling their low-margin items. Fewer choices also means faster kitchen turnaround.

Q: How long until I see results?

You'll see orders within the first 48 hours. You'll see whether those orders are profitable within two weeks. You'll see whether the customers come back within 30 days. Anyone who promises "instant results" is selling something. Real results take a month to validate.

Q: What if my food gets cold during delivery? That's not my fault, but I get the bad review.

It is your fault, even if the driver takes too long. You chose to use a delivery platform. You chose which items to put on the menu. You chose not to adjust your packaging. A fried chicken spot in Nashville started using insulated bags for their Wolt orders — cost them $80 total. Their delivery rating went from 4.0 to 4.6 in three weeks. Orders jumped because Wolt surfaced them higher. If your food doesn't survive a 15-minute car ride, don't put it on Wolt.

I spent ten years at agencies where we'd sit in conference rooms arguing about "cross-channel synergy." Small business owners don't have time for that. Wolt Ads either makes you money or it doesn't. The difference is rarely about the platform itself — it's about whether you're running the right campaign for your specific kitchen, your specific hours, and your specific margins.

I've seen a $400/month Wolt campaign for a taco truck in Austin outperform a $2,500/month campaign for a "gourmet" burger spot in San Francisco. Not because the tacos were better (they were, but that's not the point). Because the taco truck owner watched his numbers every week and adjusted. The burger spot set it and forgot.

If you want to skip the trial and error, I'm happy to look at your current setup. No generic deck, no "it depends." Just a real opinion based on what's actually happening in your business.

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Nataliia

Local marketing strategist with 10+ years at global agencies — OMD, Dentsu, GroupM, and BBDO. Now helping small businesses get the same data-driven edge. Based in Europe, working with clients in the US, UK, Australia, and beyond.

About Nataliia