Google Ads
Show up when locals are actively searching. Pay only when they click.
Google Ads puts your business at the top of search results the moment a potential customer types in what you offer. Done right, it's the most direct path from 'someone searching' to 'customer in your door.'
Get a Free AuditWhat is Google Ads, really?
Google Ads (formerly AdWords) is a pay-per-click advertising platform that lets you show text ads — and now image and video ads — across Google Search, Google Maps, YouTube, and thousands of partner websites. For local businesses, the most valuable type is Search Ads: you bid on keywords like 'hair salon near me' and your ad shows up at the top of the results page. You only pay when someone actually clicks. The power is in the intent — people on Google Search are actively looking for something. That's very different from Facebook or Instagram where you're interrupting someone's scroll.
How I approach Google Ads
Audit & research
I start by auditing your existing account (if you have one) and researching your local keyword landscape — what people are searching, how competitive it is, and what a realistic budget looks like.
Campaign architecture
I build tightly themed ad groups with relevant keywords, strong negative keyword lists, and geographic targeting set to your actual service area — not just the whole city.
Ad copy that converts
Headlines and descriptions written to match search intent. I test multiple variations and iterate based on click-through and conversion data.
Conversion tracking
Before anything goes live, I set up proper conversion tracking — calls, form submissions, booking completions. If we can't measure it, we can't improve it.
Optimize & report
Weekly bid adjustments, search term mining for new keywords and negatives, Quality Score improvements. Monthly reports in plain English.
✓ What's included
- Account setup or audit
- Keyword research and competitive analysis
- Campaign and ad group structure
- Ad copywriting and A/B testing
- Geographic and demographic targeting
- Negative keyword management
- Conversion tracking setup
- Monthly performance reporting
- Ongoing optimizations
! What I don't do
- →Landing page design (I'll advise on improvements but don't build pages — I can refer you to someone)
- →Ad spend — that goes directly to Google from your account
- →Google Merchant Center / Shopping campaigns (for ecommerce)
- →Display or YouTube campaigns unless requested
Being clear upfront saves everyone time. If I can't serve a need, I'll tell you.
Google Ads works best for:
Questions about Google Ads
How much should I budget for Google Ads?
For most local businesses in this space, $300–$800/month in ad spend is a strong starting point. I'll give you a specific recommendation based on your location and competition level during the free audit. My management fee is separate and transparent.
How quickly will I see results?
Google Ads can drive traffic the day you launch. However, the first 4–6 weeks is a learning phase where we gather data and optimize. Expect the best performance after 2–3 months of refinement.
My competitor's ads are everywhere — can I compete?
Often yes. Big advertisers aren't always smart advertisers. With tight geo-targeting, good negative keywords, and strong Quality Scores, a smaller budget can outperform a larger, poorly-managed account.
Do I need a website to run Google Ads?
For Search Ads, yes — you need somewhere to send traffic. If your site isn't converting well, I'll flag it. Google also offers Google Ads extensions that can drive calls and direction requests directly from the ad.
Explore related services
Ready to brew up better results?
Let's take a look at your current setup — totally free, no pressure.
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