Social Media Management
Show up consistently. Build trust. Turn followers into regulars.
Posting once a week and hoping for the best isn't a social media strategy. I build content systems for local businesses that keep your feed active, your audience engaged, and your brand front of mind — so when someone's ready to book, you're the first name they think of.
Get a Free AuditWhat is Social Media Management, really?
Organic social media management means running your Instagram, Facebook, TikTok, or other channels with a consistent strategy — not just filling a feed. For local businesses, social media serves a specific purpose: it's where people check if you're still open, get a feel for your vibe before visiting, and decide whether to trust you enough to book. A well-run account builds credibility, drives word-of-mouth, and gives your paid ads warm audiences to retarget. Done badly — inconsistent posting, generic content, stock photos — it actively undermines your brand. The key difference between social media management and Meta Ads: ads reach new people who don't know you yet. Organic social nurtures the people who already do.
How I approach Social Media Management
Profile & strategy audit
I audit your existing profiles — bio, highlights, grid, posting history — against your competitors. I define your content pillars: the 3–5 themes that every post should fit into based on your brand and audience.
Content calendar
Build a monthly content calendar with post formats, captions, and hashtag strategy. You approve before anything goes live. I plan around your seasonality, promotions, and key dates.
Content creation
I write all captions and plan all visuals. For photos and videos, I'll either work with assets you provide, brief a photographer, or create graphics. I adapt to what you have — you don't need a professional shoot to start.
Scheduling & publishing
All content is scheduled and published using a social media management tool. Optimal timing per platform and audience. No manual posting required from you.
Community management
Respond to comments and DMs in your brand voice. Monitor tags and mentions. Engage with local accounts to build real community presence — not just broadcast.
Monthly reporting
Follower growth, reach, engagement rate, top posts, and what's working. Plain-language insights, not just vanity metrics.
✓ What's included
- Profile audit and optimisation (bio, highlights, link-in-bio)
- Content pillar strategy
- Monthly content calendar (15–20 posts/month)
- Caption copywriting for every post
- Hashtag research and strategy
- Visual direction and graphic creation
- Scheduling and publishing across platforms
- Comment and DM management
- Stories content (polls, Q&As, countdowns)
- Monthly performance report
! What I don't do
- →Professional photography or videography (I brief and advise; you supply or hire)
- →Paid advertising — that's Meta Ads (separate service)
- →Influencer outreach or partnership management
- →YouTube or podcast production
Being clear upfront saves everyone time. If I can't serve a need, I'll tell you.
Social Media Management works best for:
Questions about Social Media Management
Do I need to be involved or can you run it fully?
I can run it almost fully — you review and approve the monthly calendar, and supply (or point me to) photos and videos. For the most authentic content, I'll ask for a batch of raw photos/clips each month. The more you give me to work with, the better.
Which platforms do you manage?
Instagram and Facebook are the priority for most local businesses. TikTok is worth adding for visual niches (salons, groomers, fitness). I'll recommend based on where your customers actually spend time — not just what's trendy.
How is this different from Meta Ads?
Organic social builds your existing audience and warm community. Meta Ads reach cold audiences who've never heard of you with paid placements. They work best together — organic gives ads audiences to retarget, ads bring in new followers to nurture organically.
Can you help grow our following?
Follower growth is a side effect of good content and consistent posting, not the goal I optimise for. I focus on reach, engagement, and content that turns profile visitors into customers — that's more valuable than chasing follower counts.
What if I already have someone doing social but it's not working?
That's the most common scenario. I'll audit what's there, identify why it isn't converting, and either rebuild the strategy or give you a clear brief to hand to whoever's managing it.
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