Hi — I'm the one who will actually
work on your marketing
No account managers. No handoffs. Just one person who knows your business, cares about your results, and won't stop optimizing until the numbers make sense.
From spreadsheets to real impact for real businesses
I'm a marketing and analytics freelancer with a background in data and a love for local businesses — the kind that make neighborhoods feel like home. Coffee shops where the barista knows your name. Salons where you leave feeling like yourself. Studios where you find your community.
I'm not a giant agency. I don't have a wall of client logos or a portfolio of Fortune 500 case studies. I'm building DataLatte from the ground up, starting with the four niches I know best and care about most.
What I bring is a deep understanding of local marketing mechanics — how Google actually ranks local businesses, how to build Meta ad campaigns that convert, and how to set up analytics so you can actually see what's working. I come from a data background, which means I approach marketing differently from most: every decision is testable, every result is measurable.
I'm also not from the US originally, which means I've had to learn these markets deliberately — not by assumption. I find that actually makes me more thorough.
If you want someone who will treat your marketing budget like their own money, obsess over your analytics, and give you honest advice even when it's not what you want to hear — that's what DataLatte is about.
Values that shape every engagement
Data over hunches
Every recommendation I make is backed by something measurable. I won't suggest spending on a channel unless I can show you why — and how we'll track results.
Honest by default
I'll tell you if I think something won't work for your business. No overselling, no lock-in contracts, no inflated promises. Small business owners deserve straight talk.
Focus on what moves the needle
There are a thousand things you could work on. I focus on the 2–3 things that will actually drive meaningful results for your specific business at this stage.
Niche expertise, not generalism
I work with four types of local businesses deeply, not forty types superficially. That focus means I bring real pattern recognition, not a copy-paste agency playbook.
What to expect
Transparency over performance theater
I'll share what's working and what's not — including when something I tried didn't land. Marketing is iterative. Pretending otherwise wastes your money.
Direct communication
No endless email chains or account manager telephone games. You work directly with me. I respond fast and keep you in the loop without drowning you in updates.
No lock-in by default
I prefer month-to-month or 3-month engagements to start. If you don't see value, you shouldn't feel trapped. The goal is to earn your continued business.
Your success is my portfolio
I'm early in building DataLatte's reputation. Every client result matters enormously to me — not just because it's right, but because it's how this business grows.
Sound like someone you want to work with?
Start with a free audit. No obligations, just honest feedback on your current marketing.
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