Meta Ads
Reach your ideal local customer on Facebook & Instagram — before they go looking.
While Google captures demand, Meta creates it. Reach people in your neighborhood who match your ideal customer profile, even when they're not actively searching for you yet. Especially powerful for visual businesses.
Get a Free AuditWhat is Meta Ads, really?
Meta Ads covers advertising on Facebook, Instagram, and Meta's network of apps. Unlike Google Search where people are actively looking, Meta lets you proactively reach people based on who they are and where they are — demographics, interests, location radius, and more. For local businesses, this is incredibly powerful: you can target everyone within 3 miles of your shop, filter by age and interests, and show them a compelling offer. Lead Generation ads — where someone fills out a short form without leaving the app — are particularly effective for services like studios, salons, and groomers. The visual nature of Instagram makes it ideal for businesses where results are visible (hair, grooming, food).
How I approach Meta Ads
Audience research & strategy
I identify your best customer profile and map it to Meta targeting options. I also check what your competitors are running using the Meta Ad Library.
Offer and creative brief
The offer (free trial class, first booking discount, etc.) and the creative (image/video + copy) are the most important variables. I'll help you define the offer and brief you on what creative to produce.
Campaign setup
Proper campaign structure — awareness, consideration, conversion — with tight geographic targeting. Lead ads or traffic campaigns depending on your goal.
Pixel and conversion setup
Meta Pixel on your website, conversion events set up, lead form responses connected to your CRM or email. No conversions falling through the cracks.
Test, learn, optimize
Meta's algorithm needs data. I test multiple creative variants and audiences, cut underperformers quickly, and scale what's working.
✓ What's included
- Ad account setup or audit
- Audience research and targeting strategy
- Campaign structure (awareness → conversion funnel)
- Ad copy for all placements
- Creative briefs for images/videos (you supply the assets)
- Lead form setup if applicable
- Meta Pixel and conversion event configuration
- A/B testing framework
- Monthly reporting and strategy review
! What I don't do
- →Content creation / photography / video production (I brief you on what to capture)
- →Organic social media management
- →Ad spend — billed directly through your Meta account
- →Email or SMS follow-up sequences (I can advise but don't build them)
Being clear upfront saves everyone time. If I can't serve a need, I'll tell you.
Meta Ads works best for:
Questions about Meta Ads
What kind of budget do I need for Meta Ads?
$300–$600/month is a good starting point for most local businesses. Lead generation campaigns can work effectively even at $10–$20/day. I'll recommend a budget based on your goals and local competition.
Do I need professional photos or videos?
Not necessarily. For many niches (especially salons and groomers), authentic photos from your phone perform as well or better than professional shoots. I'll tell you exactly what to capture.
What's the difference between boosting a post and running a proper ad?
Boosting is a shortcut that skips most of the targeting and optimization options. Proper Meta Ads campaigns give you full control over objectives, audiences, placements, creative testing, and conversion tracking. Boosted posts waste money by comparison.
My Instagram has low followers — does that affect ads?
No. Your ad can reach thousands of local people regardless of your follower count. A well-targeted ad from a new account will outperform an organic post from an account with 10,000 followers.
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