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50 TikTok Content Ideas for Local Businesses That Actually Get Views
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50 TikTok Content Ideas for Local Businesses That Actually Get Views

March 21, 2023·Nataliia· 10 min read All posts
As a local business owner, you're probably tired of seeing your competitors get more views and engagement on TikTok. But what's holding you back? Let's take a look at some eye-opening statistics:
100M↑

TikTok users in the US

in 2022

300M↑

TikTok creators in the US

in 2022

500M↑

TikTok videos viewed daily

in 2023

700M↑

TikTok ads spent

in 2022

You're not alone, and TikTok is not just for young people. With the right content ideas, you can increase engagement, drive foot traffic, and even boost sales. Here are 50 TikTok content ideas for local businesses that actually get views:

1. Behind-the-Scenes Content

Give your followers a sneak peek into your business operations. Share a day in the life of your employees, showcase your products or services, or highlight your company culture.
  • Example: A coffee shop owner shares a video of their baristas crafting intricate latte art.
  • Tip: Use the "duet" feature to collaborate with your employees or partners.

2. Product or Service Demos

Showcase your products or services in a fun and engaging way. This can help build trust and showcase your expertise.
  • Example: A pet groomer shares a video of a before-and-after grooming session.
  • Warning: Make sure to follow TikTok's guidelines for showcasing products or services.

3. User-Generated Content (UGC) Campaigns

Encourage your customers to create content featuring your business. This can help build social proof and increase engagement.
  • Example: A salon owner runs a UGC campaign where customers share photos of their hair transformations.
  • Coffee: DataLatte's take: UGC campaigns are an excellent way to showcase your brand's personality and values.

4. Promotions and Giveaways

Run promotions or giveaways to drive engagement and attract new followers.
  • Example: A fitness studio owner offers a free trial class to new followers.
  • Tip: Use TikTok's "swipe-up" feature to drive traffic to your website or landing page.

5. Seasonal and Timely Content

Create content that's relevant to the current season or timely events.
  • Example: A coffee shop owner shares a video of their holiday-themed drinks.
  • Example: A pet groomer shares a video of their summer grooming tips.

6. Educational Content

Create educational content that showcases your expertise and helps your followers.
  • Example: A salon owner shares a video on hair care tips.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

7. Customer Testimonials

Share testimonials from satisfied customers to build trust and credibility.
  • Example: A fitness studio owner shares a video of a customer's success story.
  • Coffee: DataLatte's take: Customer testimonials are a powerful way to showcase your brand's impact.

8. Employee Takeovers

Allow your employees to take over your TikTok account for a day. This can help showcase your company culture and increase engagement.
  • Example: A coffee shop owner allows an employee to take over their account for a day.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

9. Q&A Sessions

Host Q&A sessions on TikTok to engage with your followers and build trust.
  • Example: A pet groomer hosts a Q&A session on TikTok.
  • Warning: Make sure to follow TikTok's guidelines for hosting Q&A sessions.

10. Live Streams

Host live streams on TikTok to engage with your followers and build trust.
  • Example: A fitness studio owner hosts a live stream of a workout class.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

11. Collaborations

Collaborate with other local businesses to create content and reach new audiences.
  • Example: A coffee shop owner collaborates with a local bakery to create a video showcasing their products.
  • Tip: Use the "duet" feature to collaborate with other businesses.

12. Instagram Reels

Share your Instagram Reels on TikTok to increase engagement and reach new audiences.
  • Example: A salon owner shares their Instagram Reels on TikTok.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

13. Facebook Live

Share your Facebook Live videos on TikTok to increase engagement and reach new audiences.
  • Example: A fitness studio owner shares their Facebook Live videos on TikTok.
  • Warning: Make sure to follow TikTok's guidelines for sharing Facebook Live videos.

14. User-Generated Polls

Create user-generated polls to engage with your followers and increase engagement.
  • Example: A coffee shop owner creates a poll asking followers to vote for their favorite coffee flavor.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

15. Seasonal and Timely Polls

Create polls that are relevant to the current season or timely events.
  • Example: A pet groomer creates a poll asking followers to vote for their favorite summer activity.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

16. Educational Polls

Create educational polls that showcase your expertise and help your followers.
  • Example: A salon owner creates a poll asking followers to vote for their favorite hair care tip.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

17. Customer Testimonial Polls

Create polls asking followers to share their favorite customer testimonial.
  • Example: A fitness studio owner creates a poll asking followers to share their favorite customer testimonial.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

18. Employee Takeover Polls

Create polls asking followers to vote for which employee should take over the account next.
  • Example: A coffee shop owner creates a poll asking followers to vote for which employee should take over the account next.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

19. Q&A Session Polls

Create polls asking followers to submit questions for a Q&A session.
  • Example: A pet groomer creates a poll asking followers to submit questions for a Q&A session.
  • Warning: Make sure to follow TikTok's guidelines for hosting Q&A sessions.

20. Live Stream Polls

Create polls asking followers to vote on which live stream topic to cover next.
  • Example: A fitness studio owner creates a poll asking followers to vote on which live stream topic to cover next.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

21. Collaborations Polls

Create polls asking followers to vote on which business to collaborate with next.
  • Example: A coffee shop owner creates a poll asking followers to vote on which business to collaborate with next.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

22. Instagram Reels Polls

Create polls asking followers to vote on which Instagram Reel to share next.
  • Example: A salon owner creates a poll asking followers to vote on which Instagram Reel to share next.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

23. Facebook Live Polls

Create polls asking followers to vote on which Facebook Live video to share next.
  • Example: A fitness studio owner creates a poll asking followers to vote on which Facebook Live video to share next.
  • Warning: Make sure to follow TikTok's guidelines for sharing Facebook Live videos.

24. User-Generated Challenges

Create user-generated challenges to engage with your followers and increase engagement.
  • Example: A coffee shop owner creates a challenge asking followers to share their favorite coffee recipe.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

25. Seasonal and Timely Challenges

Create challenges that are relevant to the current season or timely events.
  • Example: A pet groomer creates a challenge asking followers to share their favorite summer activity.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

26. Educational Challenges

Create educational challenges that showcase your expertise and help your followers.
  • Example: A salon owner creates a challenge asking followers to share their favorite hair care tip.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

27. Customer Testimonial Challenges

Create challenges asking followers to share their favorite customer testimonial.
  • Example: A fitness studio owner creates a challenge asking followers to share their favorite customer testimonial.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

28. Employee Takeover Challenges

Create challenges asking followers to vote for which employee should take over the account next.
  • Example: A coffee shop owner creates a challenge asking followers to vote for which employee should take over the account next.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

29. Q&A Session Challenges

Create challenges asking followers to submit questions for a Q&A session.
  • Example: A pet groomer creates a challenge asking followers to submit questions for a Q&A session.
  • Warning: Make sure to follow TikTok's guidelines for hosting Q&A sessions.

30. Live Stream Challenges

Create challenges asking followers to vote on which live stream topic to cover next.
  • Example: A fitness studio owner creates a challenge asking followers to vote on which live stream topic to cover next.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

31. Collaborations Challenges

Create challenges asking followers to vote on which business to collaborate with next.
  • Example: A coffee shop owner creates a challenge asking followers to vote on which business to collaborate with next.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

32. Instagram Reels Challenges

Create challenges asking followers to vote on which Instagram Reel to share next.
  • Example: A salon owner creates a challenge asking followers to vote on which Instagram Reel to share next.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

33. Facebook Live Challenges

Create challenges asking followers to vote on which Facebook Live video to share next.
  • Example: A fitness studio owner creates a challenge asking followers to vote on which Facebook Live video to share next.
  • Warning: Make sure to follow TikTok's guidelines for sharing Facebook Live videos.

34. User-Generated Quizzes

Create user-generated quizzes to engage with your followers and increase engagement.
  • Example: A coffee shop owner creates a quiz asking followers to guess their favorite coffee flavor.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

35. Seasonal and Timely Quizzes

Create quizzes that are relevant to the current season or timely events.
  • Example: A pet groomer creates a quiz asking followers to guess their favorite summer activity.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

36. Educational Quizzes

Create educational quizzes that showcase your expertise and help your followers.
  • Example: A salon owner creates a quiz asking followers to guess their favorite hair care tip.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

37. Customer Testimonial Quizzes

Create quizzes asking followers to guess their favorite customer testimonial.
  • Example: A fitness studio owner creates a quiz asking followers to guess their favorite customer testimonial.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

38. Employee Takeover Quizzes

Create quizzes asking followers to guess which employee should take over the account next.
  • Example: A coffee shop owner creates a quiz asking followers to guess which employee should take over the account next.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

39. Q&A Session Quizzes

Create quizzes asking followers to guess which question will be answered in a Q&A session.
  • Example: A pet groomer creates a quiz asking followers to guess which question will be answered in a Q&A session.
  • Warning: Make sure to follow TikTok's guidelines for hosting Q&A sessions.

40. Live Stream Quizzes

Create quizzes asking followers to guess which live stream topic will be covered next.
  • Example: A fitness studio owner creates a quiz asking followers to guess which live stream topic will be covered next.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

41. Collaborations Quizzes

Create quizzes asking followers to guess which business will be collaborated with next.
  • Example: A coffee shop owner creates a quiz asking followers to guess which business will be collaborated with next.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

42. Instagram Reels Quizzes

Create quizzes asking followers to guess which Instagram Reel will be shared next.
  • Example: A salon owner creates a quiz asking followers to guess which Instagram Reel will be shared next.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

43. Facebook Live Quizzes

Create quizzes asking followers to guess which Facebook Live video will be shared next.
  • Example: A fitness studio owner creates a quiz asking followers to guess which Facebook Live video will be shared next.
  • Warning: Make sure to follow TikTok's guidelines for sharing Facebook Live videos.

44. User-Generated Videos

Create user-generated videos to engage with your followers and increase engagement.
  • Example: A coffee shop owner creates a video asking followers to share their favorite coffee recipe.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

45. Seasonal and Timely Videos

Create videos that are relevant to the current season or timely events.
  • Example: A pet groomer creates a video asking followers to share their favorite summer activity.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

46. Educational Videos

Create educational videos that showcase your expertise and help your followers.
  • Example: A salon owner creates a video asking followers to share their favorite hair care tip.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

47. Customer Testimonial Videos

Create videos asking followers to share their favorite customer testimonial.
  • Example: A fitness studio owner creates a video asking followers to share their favorite customer testimonial.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

48. Employee Takeover Videos

Create videos asking followers to vote for which employee should take over the account next.
  • Example: A coffee shop owner creates a video asking followers to vote for which employee should take over the account next.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

49. Q&A Session Videos

Create videos asking followers to submit questions for a Q&A session.
  • Example: A pet groomer creates a video asking followers to submit questions for a Q&A session.
  • Warning: Make sure to follow TikTok's guidelines for hosting Q&A sessions.

50. Live Stream Videos

Create videos asking followers to vote on which live stream topic to cover next.
  • Example: A fitness studio owner creates a video asking followers to vote on which live stream topic to cover next.
  • Tip: Use the " Reaction" feature to engage with your followers and encourage them to ask questions.

Data-Driven Decision Making

Now that we've covered 50 TikTok content ideas for local businesses, it's time to talk data. According to a recent study:

TikTok Ad Revenue

2022
$500
2023Best
$700
2024
$1
2025
$1.5

Source: Statista

As you can see, TikTok ad revenue is expected to continue growing over the next few years. This means that if you're not already using TikTok to reach your customers, you're missing out on a valuable opportunity.

Frequently Asked Questions

Q: What is the best way to create engaging content on TikTok? A: The best way to create engaging content on TikTok is to be authentic, creative, and consistent. Use the "Reaction" feature to engage with your followers and encourage them to ask questions.
Q: How can I increase my TikTok followers? A: To increase your TikTok followers, make sure to post high-quality content that resonates with your target audience. Use the "Duet" feature to collaborate with other businesses and influencers.
Q: Can I use TikTok to promote my local business? A: Yes, you can use TikTok to promote your local business. Use the "Location" feature to target customers in your area and create content that showcases your products or services.
Q: What is the best way to measure the success of my TikTok content? A: The best way to measure the success of your TikTok content is to track your engagement metrics, such as likes, comments, and shares. Use the "Analytics" feature to get insights into your audience and adjust your content strategy accordingly.

Contact DataLatte for a Free Audit

If you're looking for a customized TikTok strategy for your local business, contact DataLatte for a free audit. Our team of experts will help you create a content calendar that resonates with your target audience and drives results.

Frequently Asked Questions

Q: I'm a 50-year-old business owner. Isn't TikTok for teenagers?
No. The fastest-growing demographic on TikTok is 35–54. In the US, 38% of users are over 30. Your customers are on the app. The question is whether your content shows up where they scroll. I've worked with a 62-year-old salon owner in Denver who posts videos of her trimming bangs. She has 22,000 followers and gets 4–5 new clients a week from those videos. Age of the business owner doesn't matter. The content does.
Q: How do I get customers to give me permission to film them?
Ask directly. After they pay, say, "I loved your reaction to that latte. Do you mind if I post a quick video of you taking a sip? I'll tag your account." Most people say yes. If they say no, thank them and move on. Do not film without asking. I've seen a coffee shop lose a regular customer because they posted someone without permission. It's not worth the risk.
Q: Do I need a ring light, microphone, and expensive camera?
No. Use your phone. Film in natural light or under your existing shop lights. The pet groomer in Portland films with a phone mounted on a cheap tripod from Amazon ($18). That's it. The video that got them 18% of new clients was shot in a slightly dim room with a dog shaking water everywhere. TikTok's algorithm doesn't care about your production quality. It cares about whether people watch the first three seconds.
Q: Can I just repost my Instagram Reels to TikTok?
You can, but you shouldn't. Instagram Reels often have text overlays and a different aspect ratio. TikTok users can tell when content is recycled. The algorithm also deprioritizes content that has visible watermarks from other platforms. Film separate content for each platform. It takes 10 extra minutes per video. A fitness studio in Nashville tested this — their Instagram Reels reposted to TikTok averaged 200 views. Original TikTok content averaged 3,000.
Q: How much time will this realistically take per week?
Two hours. Film three videos in one batch on a slow morning (Monday works for most businesses). Use one camera angle. No script. Just talk to the camera or show what you're doing. Edit in the TikTok app. Schedule posts for Tuesday, Thursday, and Saturday. Total time: 2 hours, including cleanup. A coffee shop owner in Austin told me they spent 8 hours a week on TikTok until we showed them this system. They cut it to 2 hours and got better results.
Q: What if I don't want to be on camera?
Show your hands. Show your product. Show your space. The pet groomer in Portland filmed only the dogs for two months before appearing on camera. Their most-viewed video is a Golden Retriever getting a blow-dry. No human face in it. 45,000 views. You do not need to be the face of the brand if you don't want to.
I've watched too many business owners spend months posting content that feels safe but produces nothing. The uncomfortable truth is that the videos you're embarrassed to post — the ones where you stumble over your words or your voice cracks or you forget what you were going to say — those are the ones people actually watch. Every time I've convinced a client to hit publish on a messy video, they've gotten more results than from the one they spent an hour polishing. Your customers don't need you to be perfect. They need you to be real. That's what gets foot traffic. That's what pays for the second coffee.
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Nataliia — local marketing expert
Nataliia

Local marketing strategist with 10+ years at global agencies — OMD, Dentsu, GroupM, and BBDO. Now helping small businesses get the same data-driven edge. Based in Europe, working with clients in the US, UK, Australia, and beyond.

About Nataliia

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