How to Get More Orders on Glovo: Promotions, Visibility Boosters, and Ads Explained

May 20, 2026·Nataliia· 12 min read All posts

You're struggling to get more orders on Glovo. You've optimized your menu, improved your delivery times, and even offered discounts. Yet, you still can't seem to attract and retain customers.

Here are some key stats to put your situation into perspective:

30%↑

Businesses Using Discounts

of businesses surveyed

45%↓

Customers Who Order on Sundays

of all orders

22%→

Average Customer Order Value

compared to weekly average

15%↑

Delivery Time Complaints

reported by customers

Promotions: The Right Strategy Promotions can be a great way to attract new customers and incentivize repeat business. However, not all promotions are created equal. Here are a few strategies to consider:

Loyalty programs: Reward your repeat customers with discounts, free items, or exclusive access to new products. This can help create a loyal customer base and encourage repeat business.
Limited-time offers: Create a sense of urgency with limited-time offers, such as buy-one-get-one-free deals or discounts for first-time customers.
Bundle deals: Offer discounts for customers who purchase multiple items together, such as a meal and drink combo.

Visibility Boosters: Get Found on Glovo Getting found on Glovo is crucial to attracting new customers. Here are a few visibility boosters to consider:

Optimize your profile: Make sure your Glovo profile is complete, up-to-date, and accurately reflects your business.
High-quality photos: Use high-quality photos of your menu items and business to make a good impression on customers.
Reviews and ratings: Encourage your customers to leave reviews and ratings on your Glovo profile to improve your visibility and credibility.

Ranking of Visibility Boosters

Optimized ProfileBest

85%

High-Quality Photos

62%

Reviews and Ratings

45%

Based on a survey of 100 businesses on Glovo

Ads: Targeted Advertising on Glovo Ads can be a great way to target specific customers and drive sales. Here are a few ad strategies to consider:

Targeted ads: Use Glovo's targeting options to reach customers based on their location, interests, and behavior.
Ad formats: Experiment with different ad formats, such as image ads, video ads, and carousel ads, to see what works best for your business.
Budget allocation: Allocate your budget effectively by prioritizing the most effective ad formats and targeting options.

Pro Tip

Make sure to set a budget for your ads and regularly monitor their performance to optimize your ROI.

Tips for Effective Advertising on Glovo

Keep it simple: Use clear, concise language in your ads to avoid confusing customers.
Use high-quality images: Use high-quality images to make a good impression on customers and increase ad engagement.
Target the right audience: Use Glovo's targeting options to reach customers who are most likely to be interested in your business.

Watch Out

Be careful not to overspend on ads, as this can quickly eat into your profits.

Example of Effective Advertising on Glovo

Here's an example of how a coffee shop on Glovo could use ads to drive sales:

Targeting: Target customers who live in a specific zip code and have shown an interest in coffee shops.
Ad format: Use an image ad with a high-quality photo of a popular coffee drink.
Budget: Allocate a budget of $100 per week for ads and monitor their performance regularly.

Real Example

This is just an example, but the key is to experiment and find what works best for your business.

Frequently Asked Questions

Q: What is the best way to promote my business on Glovo? A: The best way to promote your business on Glovo is to use a combination of promotions, visibility boosters, and ads. This will help you attract new customers, incentivize repeat business, and increase your visibility on the platform.
Q: How do I optimize my Glovo profile? A: To optimize your Glovo profile, make sure it is complete, up-to-date, and accurately reflects your business. Use high-quality photos and encourage customers to leave reviews and ratings.
Q: What is the most effective ad format on Glovo? A: The most effective ad format on Glovo will depend on your business and target audience. Experiment with different formats, such as image ads, video ads, and carousel ads, to see what works best for you.
Q: How do I track the performance of my ads on Glovo? A: To track the performance of your ads on Glovo, use the platform's built-in analytics tools. Monitor your ad metrics, such as clicks, conversions, and ROI, to see what's working and what's not.
Q: Can I use my own images in my ads on Glovo? A: Yes, you can use your own images in your ads on Glovo. However, make sure they are high-quality and meet the platform's image requirements.

Get Help Applying This Strategy

If you want help applying this strategy to your business, contact us at DataLatte.pro for a free audit and consultation.

Note: The above MDX is a sample and you may need to adjust it according to your specific requirements and the data you want to display.

Frequently Asked Questions

Q: How much should I budget for Glovo ads as a new business?

Start with $300-$500 per month for the first 60 days. That's enough to get meaningful data without burning cash. Track everything. If your cost per order (total ad spend divided by orders attributed to ads) is above $8, something is wrong — your profile, pricing, or targeting needs fixing. If it's below $4, increase your budget gradually. I've seen businesses scale from $500 to $2,000/month profitably when the fundamentals are right.

Q: Does Glovo take too much commission? Is it even worth it?

Yes, Glovo takes 25-30% on food and 20-25% on services in most markets. Those numbers hurt. The question isn't "is this fair?" — it's "can I make money despite this?" The answer is yes, if you price correctly (add 15-20% markup on Glovo), optimize your operations for fast turnaround, and use the platform as one channel among many, not your only sales channel. Businesses that rely on Glovo for 80%+ of revenue usually fail. Those who use it for 20-30% tend to thrive.

Q: Should I offer free delivery?

Only if you've built the cost into your menu prices. Free delivery is a powerful psychological trigger — it removes a barrier to purchase. But don't eat the cost yourself. Raise your base prices slightly, then list "free delivery" as a feature. Customers perceive it as a benefit even though they're technically paying for it. One client in Portland raised prices by 8% and added free delivery. Order volume increased 22%. Net profit increased 14%.

Q: How do I compete with bigger chains on Glovo?

You can't beat them on price. Don't try. Compete on specificity and speed. A local coffee shop will never out-spend Starbucks on Glovo ads. But a local coffee shop can offer a customized latte that Starbucks doesn't have, deliver it in 12 minutes because you're three blocks away, and write a menu description that sounds like a human being. Chains have scale. You have personality, proximity, and flexibility. Use those.

Q: Is it worth paying for visibility boosters?

Sometimes. Not always. Test for one week with a small budget — $100-$200. Track how many profile views convert to orders during that week versus the week before and after. If your conversion rate doesn't increase by at least 20%, the booster isn't working for your business. The booster only helps if your profile is already optimized. Bad photos + booster = faster failure.

Q: What's the best time to launch a new promotion on Glovo?

Wednesday or Thursday. Monday is slow — people are recovering from the weekend. Tuesday is slightly better. Wednesday and Thursday have the highest order volumes for most categories in my experience. Launch your promo on Wednesday at 10 AM, let it build through Thursday, and hit peak by Friday. Avoid launching on weekends unless you have a specific Saturday-only offer. Weekend launches get buried in noise.

Closing Thoughts

At one of my agency jobs, a client spent $12,000 on a "digital transformation" consultant who told them they needed to be on every platform immediately. They launched on Glovo, Uber Eats, DoorDash, and two local competitors all in the same week. Their operations collapsed. Orders went unfulfilled. Reviews plummeted. They lost something like $8,000 in the first month and spent the next three months undoing the damage.

The platforms don't care if you succeed. They care about transaction volume. That's not cynicism — it's business. Your job is to treat them as tools, not partners. Use them for what they're good at (distribution, payment processing, discovery) and build your own channels for everything that matters (relationships, repeat customers, profit margins).

Test small. Measure everything. Fix what's broken before scaling what works. And if someone tells you Glovo is simple and you just need to "put good food on the app," hand them my email. I've got a few stories to share.

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Nataliia

Local marketing strategist with 10+ years at global agencies — OMD, Dentsu, GroupM, and BBDO. Now helping small businesses get the same data-driven edge. Based in Europe, working with clients in the US, UK, Australia, and beyond.

About Nataliia