Multi-Platform Delivery Strategy: Manage Glovo, Wolt, and More

You're a small restaurant owner, and you're tired of the headaches that come with managing multiple delivery platforms. You've got Glovo, Wolt, Uber Eats, and maybe even your own in-house delivery team. It's a logistical nightmare, and you're losing money on every order.

Delivery platforms are a $100 billion market The number of delivery platforms has grown by 20% in the past year The average restaurant loses $1.50 on every delivery order 40% of restaurants report that delivery platforms are their primary source of revenue

Managing multiple delivery platforms can be a daunting task, but it doesn't have to be. With the right strategy, you can streamline your operations, reduce costs, and increase revenue.

The first step in creating a multi-platform delivery strategy is to choose the platforms that are right for your business. Not every platform is a good fit for every restaurant, so it's essential to do your research and choose the ones that will give you the best return on investment.

For example, if you're a coffee shop, you may want to focus on platforms like Glovo and Wolt, which are popular among coffee lovers. If you're a restaurant, you may want to focus on platforms like Uber Eats and DoorDash.

Once you've chosen the platforms you want to work with, it's time to set clear goals and metrics for your delivery strategy. What do you want to achieve with your delivery platform? Do you want to increase revenue, reduce costs, or improve customer satisfaction?

Optimizing your menu and pricing is crucial to success on delivery platforms. You want to make sure that your menu items are appealing to customers and that you're pricing them correctly to maximize revenue.

For example, if you're a coffee shop, you may want to offer a limited selection of coffee drinks on your delivery menu to keep costs down and ensure that customers are satisfied with their orders.

Managing your inventory and supplies is essential to success on delivery platforms. You want to make sure that you have enough stock to fulfill orders and that you're not overstocking, which can lead to waste and unnecessary expenses.

For example, if you're a restaurant, you may want to implement a just-in-time inventory management system to ensure that you have the right amount of ingredients on hand to fulfill orders.

Providing excellent customer service is crucial to success on delivery platforms. You want to make sure that customers are satisfied with their orders and that they have a positive experience with your brand.

For example, if you're a coffee shop, you may want to offer a loyalty program that rewards customers for repeat orders and provides them with exclusive discounts and promotions.

Monitoring and analyzing your performance is essential to success on delivery platforms. You want to make sure that you're tracking key metrics, such as revenue, customer satisfaction, and delivery costs, and that you're using data to inform your decisions.

For example, if you're a restaurant, you may want to use a delivery management platform to track your orders, manage your inventory, and analyze your sales data.

Q: What are the most popular delivery platforms for restaurants? A: The most popular delivery platforms for restaurants are Uber Eats, DoorDash, and GrubHub.

Q: How do I choose the right delivery platforms for my business? A: To choose the right delivery platforms for your business, you should consider factors such as commission rates, customer base, and menu options.

Q: How do I optimize my menu and pricing on delivery platforms? A: To optimize your menu and pricing on delivery platforms, you should analyze your sales data and adjust your menu accordingly.

Q: How do I manage my inventory and supplies on delivery platforms? A: To manage your inventory and supplies on delivery platforms, you should implement a just-in-time inventory management system and adjust your stock levels accordingly.

Q: How do I provide excellent customer service on delivery platforms? A: To provide excellent customer service on delivery platforms, you should use data to inform your decisions and adjust your strategy accordingly.

Q: What are the most common mistakes restaurants make on delivery platforms? A: The most common mistakes restaurants make on delivery platforms are overstocking, underpricing, and failing to provide excellent customer service.

If you're tired of the headaches that come with managing multiple delivery platforms, it's time to take action. At DataLatte, we can help you create a multi-platform delivery strategy that will streamline your operations, reduce costs, and increase revenue.

Contact us today to schedule a free consultation and take the first step towards success on delivery platforms.

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If you want help applying this multi-platform delivery strategy to your restaurant, contact us today for a free consultation.

No. Most small businesses do well on two platforms maximum, sometimes three if your city is large enough. More platforms mean more tablets, more fees, more menu updates, and more chaos. Start with the two that have the most users in your zip code. You can check this by searching your address on each platform and seeing how many restaurants are listed — if there’s only one other place, that platform probably isn’t big in your area. If you’re in a smaller city, sometimes only one platform matters.

You can, but be careful. Some platforms cap the total delivery fee, and customers can see it before checkout. If you add a $2.50 fee and the platform already charges $3.50, the total might scare people off. A better approach is to raise menu prices by 15–20% on the platform and keep the delivery fee at $0. That way the cost is hidden in the item price. Test it — I’ve seen orders drop by only 5% when prices are raised 15%, and profit jumps.

It depends on your POS. If you’re on Square for Restaurants, use Chowly or Cuboh. If you’re on Toast, use their native integration (it’s built in for most platforms). If you’re on Clover, use Ordermark. The goal is automatic order sending with no manual entry. Don’t accept a free tablet from a platform if it means double-entry — that “free” tablet will cost you in errors and labor.

If you use platforms, tips are handled automatically. If you run your own delivery, make sure your online ordering system (Square Online or Toast) includes a tip prompt before checkout. Studies show that customers tip 20% more when the tip is suggested as a percentage rather than a fixed dollar amount. Also, pay your drivers a base wage plus tips. I’ve seen businesses lose drivers because they tried to pay a flat rate and pocket the tips — that ends badly.

It happens more often than you think. Usually it’s because of a sudden spike in order volume (the platform thinks it’s fraud) or a complaint from a customer. Keep a backup. Don’t let one platform become 80% of your delivery revenue. Also, respond to all customer messages within 24 hours, even the ones that say “great service” — platforms track response rates. If you get suspended, call the platform’s merchant support line (not email) and ask to speak to a tier-2 agent. Tier-1 will read a script. Tier-2 can actually reinstate accounts.

Calculate your gross profit per order on each platform. Formula: (average order amount – commission – packaging cost – food cost) per order. Then subtract any platform-specific costs (tablet rental, marketing spend, extra staff time). If the number is negative, you’re losing money on that platform. If it’s positive but less than your in-store margin, decide if the volume is worth it. I use a simple Google Sheet for this — track it weekly for the first three months, then monthly.

One of my clients in Chicago spent eight months trying to manage four delivery platforms manually. No integrations, no pricing adjustments, no tracking. They were convinced they “couldn’t afford” a middleware tool or a marketing campaign. At the end of eight months, they had lost $14,000 on delivery alone. I showed them how to fix it in two weeks. The tools cost $99 a month. The marketing cost $200. The pricing changes took an afternoon. That client is now making $2,300/month from delivery instead of losing it.

The difference is not size or budget. It’s knowing which levers to pull. If you’re tired of guessing and want someone to look at your actual numbers — not a template — I’ve been doing this for over a decade. Book a free consultation