Disney Enables Sequential Ads

Background paragraph: Connected TV (CTV) advertising has become a significant channel for local businesses to reach their target audience. With the rise of streaming services, CTV has provided an opportunity for businesses to advertise on popular platforms like Disney, reaching a large and engaged audience.

What changed: Omnicom Media and Disney Advertising have implemented a connected TV ad solution that enables dynamic sequential storytelling across VOD and live programming. This means that local businesses can now create ad sequences that tell a story across multiple ad slots, increasing the effectiveness of their advertising campaigns.

Why it matters: This update matters for local businesses because it allows them to create more engaging and effective ad campaigns on CTV platforms. By using sequential advertising, businesses can increase brand awareness, customer engagement, and ultimately drive sales. This is particularly important for local businesses that rely on targeted advertising to reach their audience.

Niche breakdown: For example, a coffee shop running CTV ads on Disney could use sequential advertising to tell a story about their brand, from introducing their coffee to showcasing their customer experience. A hair salon could use sequential ads to promote their services, from cuts to coloring, and a pet groomer could use sequential ads to showcase their pet care services, from grooming to training.

What to watch: Local businesses should monitor the rollout of this feature and consider testing sequential advertising in their CTV campaigns. They should also keep an eye on the performance of their ads and adjust their targeting and ad creative accordingly.