Pinterest Marketing
Pinterest Ads for Salons and Spas: How to Get Clients From Pinterest
You're a salon or spa owner, and you've heard about Pinterest Ads, but you're not sure where to start. You're worried about wasting your limited budget on something that won't work. I get it. I've worked with clients in the salon and spa industry, and I've seen the results firsthand.
250,000↑
Monthly Active Users
Pinterest users
1,000→
Average Spend per Ad
Average ad spend
15↑
Return on Ad Spend (ROAS)
Return on ad spend
30→
Conversion Rate
Conversion rate of ad spend
Setting Up Your Pinterest Account
Before you start running ads, you need to make sure your Pinterest account is set up correctly. This includes:
- Creating a business account
- Uploading a profile picture and cover photo
- Writing a compelling bio that includes your business's name, location, and contact information
- Adding relevant keywords to your profile and pins
Creating Engaging Pins
Your pins are the face of your business on Pinterest, so it's essential to create engaging and visually appealing content. This includes:
- High-quality images that showcase your services and products
- Using relevant keywords in your pin descriptions
- Including a clear call-to-action (CTA) in your pin description
- Pinning regularly to keep your audience engaged
Targeting Your Audience
Pinterest's targeting options are robust, and you can target your ads based on a variety of factors, including:
- Location
- Age
- Interests
- Behaviors
- Job title
You can also use Pinterest's Lookalike audiences to target people who are similar to your existing customers.
Optimizing Your Ads
Once you've set up your ads, it's essential to optimize them for the best possible performance. This includes:
- A/B testing different ad creative and targeting options
- Monitoring your ad spend and adjusting your budget as needed
- Using Pinterest's built-in analytics to track your ad performance
Pin Engagement by Time of Day
8am-12pm
50012pm-4pmBest
7004pm-8pm
3008pm-12am
200Data from Pinterest's analytics
Measuring Success
To measure the success of your Pinterest Ads, you'll want to track metrics such as:
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
You can use Pinterest's built-in analytics to track these metrics and adjust your ad strategy accordingly.
Common Mistakes to Avoid
Watch Out
Don't make the mistake of ignoring Pinterest's image requirements. Pins that don't meet Pinterest's image requirements will be rejected, and you'll waste your ad budget.
Pro Tip
Use Pinterest's built-in analytics to track your ad performance and make data-driven decisions about your ad strategy.
DataLatte Take
At DataLatte, we've seen tremendous success with Pinterest Ads for salons and spas. If you're interested in learning more about how to use Pinterest to drive bookings and appointments, schedule a free consultation with us today.
Frequently Asked Questions
Q: How long does it take to see actual appointments from Pinterest Ads?
If you set up conversion tracking correctly and use strong images of your actual work, you should see the first bookings within 7–10 days. The algorithm needs about 50 conversions to start optimizing well. For most salons, that takes 2–4 weeks at $500/month. If you're not seeing appointments by week three, the issue is usually targeting or creative — not the platform.
Q: Is Pinterest better than Instagram or Facebook for a salon?
For most salons and spas, yes — at least for acquiring new clients. Pinterest users are actively searching for ideas and services. They're in planning mode. Instagram users are scrolling for entertainment. A Pinterest user searching "blonde balayage Austin" is closer to booking than an Instagram user who happens to see your Reel. Facebook is better for local community building and events. Use them together if you can, but if I had to pick one for client acquisition, it's Pinterest.
Q: What if my salon is in a small town?
Targeting works the same way. Set your location radius to 15–25 miles. Your cost per click will likely be lower because competition is lower. The key is making sure your pins include location-specific keywords: "hair salon Bozeman," "spa Missoula." I've seen salons in towns of 30,000 people generate consistent bookings from Pinterest because they were the only local salon running well-targeted ads.
Q: Do I need to pin every day for ads to work?
No. Organic pinning and paid ads are separate systems. You can run ads without ever posting organically. That said, having an active organic presence helps build credibility when people click through to your profile. If you can post 3–5 organic pins per week, do it. If you can't, the ads will still work. The algorithm doesn't penalize you for low organic activity.
Q: What's the minimum budget that actually works?
$300 per month for retargeting only. $500 per month if you want to include prospecting. Below $300, you're unlikely to get enough data for the algorithm to optimize, and you'll probably decide Pinterest doesn't work when really you just underfunded it.
Q: How do I know if someone booked because of my Pinterest ad?
Set up the Pinterest conversion tag and connect it to a "Checkout" or "Lead" event on your booking page. If you take phone bookings, use a call tracking number unique to Pinterest. Ask every new client "How did you hear about us?" during check-in and track it manually in a spreadsheet or your booking software. Multiple data sources are better than one.
I spent a decade at agencies where the standard answer to "will this work for my business?" was a gentle, billable-hours "let's test and see." I don't do that anymore. I've seen Pinterest Ads work for a $45-per-service nail bar in Kansas City and a luxury spa in Scottsdale charging $250 for a facial. The mechanics are the same: show people what you do, target the people searching for it, track every dollar, and cut anything that doesn't produce a booking within two weeks. That's it. That's the whole strategy. Everything else is noise.
If you're spending money on ads and not seeing appointments come through, I can probably tell you where it's breaking in about fifteen minutes. Book a free consultation — no deck, no pitch, just a look at what's actually happening in your account.
Related Articles
- How to Set Up Pinterest Ads Step-by-Step: A Local Business Owner's Guide
- Pinterest Ads Cost in 2026: Real CPC and CPM Data and What to Budget
- Pinterest Ads for Small Business: Setup & Strategy Guide
- Pinterest Idea Pins for Local Business: Build an Audience That Actually Buys
- Pinterest SEO for Small Business: How to Get Free Traffic From Pinterest Search
Free for local businesses
Want this applied to your business?
I'll review your Google presence, local SEO, and ad accounts — and send you a specific action plan within 48 hours. No pitch, no pressure.
Want hands-on help?
See how DataLatte handles Social Media Management for local businesses.
✂️ Industry Guide
Hair & Salon Marketing Guide
Nataliia
Local marketing strategist with 10+ years at global agencies — OMD, Dentsu, GroupM, and BBDO. Now helping small businesses get the same data-driven edge. Based in Europe, working with clients in the US, UK, Australia, and beyond.
About NataliiaRelated articles
Pinterest Marketing
Pinterest Shopping Ads: How to Sell to Ready Buyers
12 min read
Pinterest Marketing
Pinterest vs Instagram Ads: ROI for Local Business
10 min read
Pinterest Marketing
How to Set Up Pinterest Ads Step-by-Step: A Local Business Owner's Guide
12 min read
Pinterest Marketing
Pinterest Ads Cost in 2026: Real CPC and CPM Data and What to Budget
8 min readWant this applied to your business?
Let's review your current marketing setup together — free, no obligations.
Get Your Free Marketing Audit