Marketing for Landscaping Companies: Grow Your Client Base Each Season

May 21, 2026·Nataliia· 13 min read All posts

As a small landscaping business owner, you know that seasonal fluctuations in demand can make or break your bottom line. In fact, according to the National Association of Landscape Professionals, the average landscaper experiences a 30% decline in revenue during the off-season. But what if you could grow your client base each season, even when the competition is fierce?

30%↓

Decline in revenue during off-season

Average decline in revenue among landscapers

45%↑

Increase in bookings with seasonal marketing

Increase in bookings when using seasonal marketing strategies

12%→

Average number of social media followers

Average number of social media followers among landscapers

8%↑

Number of online reviews

Number of online reviews that can increase credibility

To achieve this, you need a solid understanding of the marketing strategies that work best for landscaping companies. In this article, we'll explore the most effective ways to grow your client base each season, from social media marketing to email campaigns and more.

Setting Your Seasonal Marketing Goals

Before you start implementing any marketing strategies, it's essential to set clear goals for your business. What do you want to achieve during each season? Do you want to increase bookings by 20% during the peak season or attract new clients during the off-season?

Peak season goals:
- Increase bookings by 20% during the peak season (June to August)
- Improve customer satisfaction ratings by 15%
- Increase social media engagement by 30%
Off-season goals:
- Attract new clients by 10% during the off-season
- Improve email open rates by 20%
- Increase online reviews by 25%

Social media marketing is an excellent way to reach new customers and retain existing ones. As a landscaper, you can use platforms like Facebook, Instagram, and Twitter to share before-and-after photos, showcase your work, and engage with potential clients.

Social Media Engagement by Platform

FacebookBest

85%

Instagram

62%

Twitter

45%

Source: DataLatte's social media marketing research

Here are some tips to get you started:

Create engaging content: Share high-quality photos and videos that showcase your work and expertise.
Use relevant hashtags: Research and use relevant hashtags to increase your visibility and reach new audiences.
Engage with your audience: Respond to comments and messages promptly and engage with your followers by asking questions and sharing behind-the-scenes content.

Email Marketing for Landscaping Companies

Email marketing is an excellent way to nurture leads and retain existing clients. As a landscaper, you can use email campaigns to promote your services, share tips and advice, and offer exclusive discounts.

Here are some tips to get you started:

Build your email list: Collect email addresses from your website, social media channels, and in-person interactions.
Create engaging content: Write compelling subject lines and email content that resonates with your audience.
Segment your list: Divide your list into segments based on demographics, interests, and behavior to create targeted campaigns.

Local SEO for Landscaping Companies

Local SEO is critical for landscaping companies that want to attract local clients. By optimizing your website and online presence for local search, you can increase your visibility and reach new customers.

Here are some tips to get you started:

Claim your Google My Business listing: Verify your business and complete your profile to increase your visibility in local search results.
Optimize your website: Use relevant keywords and meta tags to optimize your website for local search.
Build local citations: Get listed in local directories and citations to increase your visibility and credibility.

Measuring Your Success

To measure the success of your seasonal marketing strategies, you need to track key performance indicators (KPIs). Here are some KPIs to track:

Conversion rates: Measure the number of leads generated from each marketing channel.
Customer satisfaction ratings: Track customer satisfaction ratings to ensure that your marketing efforts are meeting customer expectations.
Social media engagement: Measure social media engagement by tracking likes, shares, and comments.

Call to Action

Pro Tip

Don't forget to track your KPIs regularly to measure the success of your marketing efforts.

DataLatte Take

DataLatte's seasonal marketing strategy can help you grow your client base each season and achieve your marketing goals.

Frequently Asked Questions

Q: How can I increase my social media engagement? A: To increase your social media engagement, create engaging content, use relevant hashtags, and engage with your audience.

Q: What is local SEO, and why is it important for landscapers? A: Local SEO is the process of optimizing your website and online presence for local search. It's essential for landscapers because it helps you attract local clients and increase your visibility in local search results.

Q: How can I measure the success of my seasonal marketing strategies? A: To measure the success of your seasonal marketing strategies, track key performance indicators (KPIs) such as conversion rates, customer satisfaction ratings, and social media engagement.

Q: What is the best way to attract new clients during the off-season? A: To attract new clients during the off-season, create engaging content, use relevant hashtags, and engage with your audience on social media.

Q: How can I improve my email open rates? A: To improve your email open rates, create compelling subject lines, write engaging email content, and segment your list to create targeted campaigns.

Q: What is the most effective way to promote my services? A: The most effective way to promote your services is through a combination of social media marketing, email marketing, and local SEO.

Let's Get Started

If you want to grow your client base each season and achieve your marketing goals, it's time to take action. At DataLatte, we offer a range of marketing services that can help you achieve your goals, from social media marketing to email campaigns and local SEO. Contact us today to schedule a free consultation and take the first step towards growing your client base each season.

Frequently Asked Questions

Q: How much should I spend on marketing each month as a landscaping company?

It depends on your revenue and goals. A safe starting point is 8–12% of your projected revenue. If you expect to do $200,000 this year, allocate $16,000–$24,000 for the year — roughly $1,300–$2,000 per month. But don’t spend evenly across months. Put more money into March through June and September through October. Spend less in January and February unless you offer snow services. I’ve seen companies spend $500/month and grow steadily. I’ve also seen companies spend $5,000/month and barely break even because they were targeting the wrong things. Start small, track everything, and scale what works.

Q: Is Yelp worth it for landscapers?

Yelp can work, but it’s expensive and unpredictable. I’ve seen landscaping companies pay $2–$8 per click on Yelp ads with no guarantee of a booking. The bigger issue is that Yelp’s algorithm favors businesses that advertise. If you don’t pay, your reviews get pushed down and negative reviews get highlighted. If you have a solid Google Business Profile with 30+ reviews and a 4.5+ rating, I’d put your money there first. If you want to test Yelp, start with a $300/month budget and track lead quality closely. Most landscapers I’ve worked with get better ROI from Google Local Services Ads and direct referrals.

Q: Do I really need to post on social media? I don’t have time to make videos.

Short answer: No, you don’t need to. Social media is a nice-to-have, not a must-have, for most landscaping companies. Your clients aren’t scrolling Instagram looking for a landscaper. They’re searching Google. That said, before-and-after photos on Instagram or Facebook can reinforce your credibility when someone looks you up. One photo per week with a caption like “Before and after — 3 hours of work in Brentwood” takes five minutes. If you want to skip social entirely, focus on Google, email, and referrals. That’s where the actual bookings come from.

Q: Should I offer discounts to get new clients?

Yes, but strategically. Don’t offer blanket discounts to everyone. Offer limited-time discounts for early-bird bookings in spring. Offer referral discounts. Offer a discount to past clients who haven’t booked in over a year. The goal is to use discounts to trigger action, not to lower your prices permanently. I’ve seen a “book by March 15 and save 10%” campaign generate 22 bookings worth $11,000. The discount cost $1,100. That’s a good trade.

Q: How do I handle the slow season? I can’t afford to lose money for three months.

You have three options. One: add winter services — snow removal, holiday lighting, tree pruning, indoor plant maintenance, consultations for spring projects. Two: run retargeting ads to past clients with offers for early-bird spring bookings. I’ve seen companies book 30% of their spring work by the end of February using this approach. Three: use the slow months to fix your website, update your Google profile, collect reviews, and plan your marketing for the busy season. Most companies ignore these tasks during peak season. The ones who use winter to get organized come into spring with a massive advantage.

Q: Can I do this myself or do I need to hire someone?

You can do most of it yourself if you have the time and patience. Google Local Services Ads takes 30 minutes to set up. A Mailchimp email list takes an hour to build. A referral system is a spreadsheet and a text message. The problem isn’t setup — it’s consistency. Most small business owners start strong, then get busy, and the marketing stops. If you can commit to one hour per week on marketing, you can run it yourself. If you won’t stick to that, find someone who will. Even a part-time VA at $15/hour can handle review requests, basic emails, and ad monitoring.

I’ve seen landscaping companies double their revenue just by fixing the timing of their ads and responding to their reviews. Not by buying expensive tools or hiring agencies. Just by doing the boring stuff correctly and consistently.

The companies that grow aren’t the ones with the best trucks or the fanciest websites. They’re the ones who show up when a client searches, who answer the phone, who follow up, and who make it easy to leave a review. That’s the whole game.

If you’re tired of spending money on marketing that doesn’t work and want a plan built for how landscaping actually sells, I can help. I’ll look at your numbers, tell you what’s broken, and give you a fix that doesn’t require a six-figure budget.

Book a free consultation

Free for local businesses

Want this applied to your business?

I'll review your Google presence, local SEO, and ad accounts — and send you a specific action plan within 48 hours. No pitch, no pressure.

Get my free audit Ask a question

landscaping marketing seasonal marketing small business marketing

Want hands-on help?

See how DataLatte handles Analytics & Reporting for local businesses.

Learn more

Nataliia

Local marketing strategist with 10+ years at global agencies — OMD, Dentsu, GroupM, and BBDO. Now helping small businesses get the same data-driven edge. Based in Europe, working with clients in the US, UK, Australia, and beyond.

About Nataliia