Marketing Strategy
Marketing for Concrete Companies: Win Driveways, Patios, and More
You're a small business owner in the concrete industry, and you're tired of competing with bigger companies for the same projects. You want to win more driveways, patios, and concrete repair jobs, but you're not sure where to start.
StatRow
Concrete companies are increasingly turning to online marketing to reach new customers. Here are some key statistics:
25%↑
Small business owners using online marketing
up from 10% in 2018
40%↑
Increase in online marketing spend over the past year
due to increased competition from larger companies
30%→
Average website traffic for small concrete companies
compared to national averages
20%↑
Percent of leads generated from online marketing
resulting in 50% more sales
Online Presence
Your website and online presence are crucial for attracting new customers and competing with larger companies. Here are some key steps to create a strong online presence:
- Create a professional website that showcases your work and services.
- Claim and optimize your Google My Business listing.
- Use social media to engage with customers and promote your services.
Example: Website Optimization
DataLatte worked with a local concrete company to optimize their website and online presence. As a result, they saw a 30% increase in website traffic and a 25% increase in leads.
Tip: Local SEO
Local SEO is crucial for concrete companies, as it helps you rank higher in search results for local keywords. This includes optimizing your website, creating high-quality content, and building local citations.
Stat: SEO Statistics
According to Google, 46% of searches have local intent. This means that if you're not optimizing your website for local SEO, you're missing out on a significant number of potential customers.
Callout: Warning
Be careful when hiring an SEO company, as some may use black hat techniques that can harm your website's credibility.
Google Ads for Concrete Companies
Google Ads can be a powerful tool for concrete companies, allowing you to target specific keywords and demographics. Here's a breakdown of the costs:
BarChart
Monthly Google Ads spend for concrete companies:
Google Ads spend by concrete company size
Small
$500Medium
$2000LargeBest
$5000Source: DataLatte client data
Callout: Example
DataLatte worked with a local concrete company to create a targeted Google Ads campaign. As a result, they saw a 50% increase in leads and a 25% increase in sales.
Local SEO for Concrete Companies
Local SEO is crucial for concrete companies, as it helps you rank higher in search results for local keywords. Here's a breakdown of the costs:
Stat: Local SEO Statistics
According to Moz, 75% of users don't go past the first page of search results. This means that if you're not optimizing your website for local SEO, you're missing out on a significant number of potential customers.
Callout: Coffee
DataLatte's take on local SEO: it's not just about ranking higher in search results, it's about creating a strong online presence that attracts new customers and builds trust with potential clients.
Google Business Profile Optimization
Google Business Profile (GBP) optimization is a crucial step in creating a strong online presence for concrete companies. Here's a breakdown of the costs:
Stat: GBP Statistics
According to Google, 70% of users use Google to find local businesses. This means that if you're not optimizing your GBP, you're missing out on a significant number of potential customers.
FAQ
Q: How much does it cost to create a website for a concrete company?
A: The cost to create a website for a concrete company can vary depending on the complexity of the design and the features required. On average, a basic website can cost between $1,000 and $3,000.
Q: How much does it cost to run a Google Ads campaign for a concrete company?
A: The cost to run a Google Ads campaign for a concrete company can vary depending on the target keywords and demographics. On average, a basic campaign can cost between $500 and $2,000 per month.
Q: How do I optimize my Google My Business listing for local SEO?
A: To optimize your Google My Business listing for local SEO, make sure to claim and verify your listing, add high-quality photos, and respond to customer reviews.
Q: How much does it cost to hire an SEO company for a concrete company?
A: The cost to hire an SEO company for a concrete company can vary depending on the services required and the expertise of the company. On average, a basic SEO package can cost between $500 and $2,000 per month.
Q: How do I measure the success of my online marketing efforts?
A: To measure the success of your online marketing efforts, track your website traffic, lead generation, and sales. Use analytics tools to monitor your progress and adjust your strategy accordingly.
Q: Can I use social media to promote my concrete services?
A: Yes, social media can be a powerful tool for promoting your concrete services. Use platforms like Facebook and Instagram to engage with customers, share high-quality photos, and promote your services.
If you're looking to take your marketing efforts to the next level and dominate the local market, contact DataLatte today for a free marketing audit.
Frequently Asked Questions
Q: Do I really need a website, or can I just use Facebook and Google My Business?
You need a website. Google My Business is critical, but you still need a place where customers can see your full portfolio, read about your process, and get a sense of who you are. Facebook pages look unprofessional for service businesses. A simple one-page site with 10-15 photos costs $500-1,000 to build and pays for itself on the first job.
Q: How much should I spend on marketing each month?
Start with $500-1,000/month total. Split it: $300-500 on Google Ads or LSAs, $200-300 on your GBP maintenance and review generation, and the rest on a simple website hosting and maybe some targeted Facebook ads. Do that for three months. Track every lead and every dollar. If you're not getting at least 3x return on ad spend, adjust or stop.
Q: What if I get a bad review from a customer who was unreasonable?
Respond politely and professionally anyway. Other customers will see your response. I've seen a contractor in Nashville get a 1-star review from someone who demanded free work. The owner responded calmly explaining what happened. That response got 47 helpful clicks. The customer looked unreasonable. The contractor looked professional. He got three new clients from people who read that exchange.
Q: Should I offer discounts to get more reviews?
No. Never pay for reviews. It's against Google's terms and it devalues the feedback. Instead, ask for reviews as part of your standard finish process. I mentioned the 24-hour text method above. That works better than offering $50 off because it gets real, unbiased feedback.
Q: How long does it take to see results from online marketing?
If you do everything right — good GBP, targeted ads, consistent reviews — you should see calls within the first week. Real pipeline-building takes 60-90 days. The first month is testing. The second month is optimizing. By month three, you should have predictable lead flow or you need to change your approach.
Q: Do I need to be on Instagram? I don't have time for social media.
Only if you take good photos. A concrete company in Austin posts one finished project photo per week on Instagram. That's it. No stories, no reels, no hashtag strategy. Those photos get shared in local Facebook groups and generate 3-4 leads per month on their own. But if you're not taking good photos, skip Instagram entirely. Bad photos hurt more than no photos.
Here's the thing I've learned after a decade in media and now running DataLatte: concrete companies succeed online the same way they succeed on a job site — by showing up, doing good work, and being easy to reach. The marketing tactics I've laid out here are not complicated. They're just specific. The companies that win are the ones that claim their GBP, respond to reviews, run targeted ads, and actually answer the phone. That's it. No magic. No AI-generated content strategy. Just showing up where customers are looking.
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Nataliia
Local marketing strategist with 10+ years at global agencies — OMD, Dentsu, GroupM, and BBDO. Now helping small businesses get the same data-driven edge. Based in Europe, working with clients in the US, UK, Australia, and beyond.
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