Google Ads
Google Ads Competitor Keywords: How to Steal Traffic Ethically
Every day, your competitors are winning customers with Google Ads. By hunting their keywords, you can capture that traffic without a huge budget. Here’s how to use google ads competitor keywords ethically and profitably.
18%↑
Traffic lift
vs. own ads
$350↑
Monthly spend
per shop
$0.75↓
CPC
per click
25%↑
Conversion rate
at checkout
Why Targeting Competitor Keywords Matters for Local Shops
You might think your own brand terms are enough, but local shoppers often search for generic phrases that include your city or service. A coffee shop in Portland saw a 18 % lift in traffic after adding the competitor’s "Seattle coffee near me" keyword to its campaign. The cost per click dropped from $1.20 to $0.75 because the competition was split. If you’re a salon in Brisbane, the same tactic can bring 12–15 new appointments per month for just $300.
Pro Tip
Want expert help? DataLatte's Google Ads management service is built specifically for local small businesses.
Pro Tip
Use your local search console to spot the most common city‑based terms that bring traffic, then layer competitor keywords on top of them.
The benefit isn’t just volume; it’s quality. Customers who search for "dog grooming in Melbourne" are already looking for a service, so the conversion rate climbs to 25 % versus 12 % for generic "dog grooming". This is why most of the best local shops spend a portion of their ad budget on competitor keywords.
How to Find Competitor Keywords That Bring Real Customers
Start with a simple list of your top competitors—those who rank in the top three Google Maps results for your city. Use tools like SEMrush or Ahrefs to pull their keyword list, then filter for high‑intent terms: "buy hair extensions", "dog grooming near me", "yoga classes in Sydney". From that list, pick the ones with a monthly search volume of at least 200 and a CPC below $1.00.
Step‑by‑step:
- Export competitor keyword list.
- Remove generic terms (e.g., "hair salon").
- Rank by search volume and CPC.
- Add top 10 to your campaign.
Conversion rates of competitor keyword campaigns vs. brand keywords
Competitor KeywordsBest
45%Brand Keywords
30%Local SEO
25%Organic Search
15%Data from a 3‑month test with a boutique fitness studio in Toronto.
For example, a dog walking service in Calgary spent $250 on competitor keywords and saw a 45 % conversion rate, compared to 25 % on their own branded terms. The extra traffic cost only $0.65 per click, keeping the cost of acquiring a new client under $60. If you’re a barbershop in Dublin, try "best barber in Dublin" and watch the numbers climb.
Real Example
A hair salon in Melbourne added "haircut near me" from a competitor and saw a 12 % increase in bookings, paying $0.80 per click.
Bidding Strategy and Budget Allocation for Competitor Keywords
Bidding on competitor keywords can be risky if you bid too high. Set a maximum bid that keeps your cost per acquisition (CPA) below $70 for a coffee shop. Use automated bidding like Target ROAS or Target CPA to let Google optimize. Keep a separate ad group for competitor keywords so you can adjust bids without affecting your brand terms.
Quick checklist:
- Start with 50 % of the average CPC you pay for brand keywords.
- Monitor CPA daily; stop if it climbs above $70.
- Use ad extensions (call, location) to increase click‑through rate.
- Test negative keywords to avoid unrelated searches (e.g., "free coffee").
If you’re a fitness studio in Adelaide, allocating only 15 % of your $600 monthly ad spend to competitor terms yielded a 10 % lift in class registrations with a CPA of $55. The remaining 85 % on brand terms kept your overall CPA stable.
Watch Out
Don’t let a competitor keyword campaign drain your budget. If the CPA rises above your target, pause the ad group and re‑evaluate the keyword relevance.
Measuring Success and Avoiding Overpaying
Track performance in Google Ads and Google Analytics. Look at metrics like click‑through rate (CTR), conversion rate, and cost per conversion. Compare the data week‑by‑week; if a keyword’s CTR drops below 2 % and conversion rate below 10 %, it’s time to remove it.
Use the "Search Terms" report to find long‑tail variations that convert better. For instance, "organic coffee beans Seattle" may have a lower CPC and higher conversion than the generic "Seattle coffee".
Key metrics to monitor:
- CTR > 3 %
- Conversion rate > 15 %
- CPA under $70 (or your target)
If you’re a pet groomer in Vancouver, tracking these numbers helped cut wasted spend by 20 % while boosting new client appointments by 8 %.
DataLatte Take
Remember, the goal isn’t to out‑bid competitors but to offer a better experience for the same intent. If a keyword brings traffic that converts at a higher rate, that’s a win, not a cost.
Common Mistakes to Avoid
Even the sharpest local business owners stumble when they first dip into competitor keyword targeting. The difference between a campaign that quietly drains your budget and one that delivers 25 new appointments per month often comes down to avoiding a handful of predictable errors. Here are the five most common mistakes I’ve seen coffee shop owners, salon managers, and pet groomers make—along with the specific fixes that turn wasted spend into profit.
Mistake 1: Bidding on Every Competitor Name Without Discretion
The instinct is understandable. You open your keyword planner, type in every shop within a five-mile radius, and add them all to your campaign. Suddenly you’re spending $1.20 per click on “Sarah’s Dog Grooming Austin” even though Sarah’s clients are loyal to her brand and rarely click a competitor ad. Worse, you’re paying top dollar for clicks from people who are already committed to someone else.
The fix: Segment competitor keywords by intent. Group them into three tiers. Tier one includes competitors whose customers actively comparison-shop—think “dog groomer near me” variants that pair with a competitor’s name. Tier two is direct brand terms for competitors who have weak loyalty (check their reviews—three stars or below is a green light). Tier three is everything else, which you should run on a tiny budget first to see if anyone actually clicks. A pet groomer in Portland wasted $400 in two weeks bidding on a competitor’s exact brand term that had zero conversions. After switching to tier-one phrases only, their cost per lead dropped from $18 to $3.50.
Action step: Before you launch, pull each competitor’s brand term into a separate ad group with a daily budget cap of $10. Run it for seven days. If you see fewer than 20 clicks or a conversion rate below 5%, move that term to your negative keyword list.
Mistake 2: Forgetting to Exclude Your Own Brand
This one hurts in a quiet, invisible way. You set up a campaign targeting “Seattle coffee shop” and add “Starbucks near me” as a competitive term. But what happens when someone searches for “Starbucks near me” and sees an ad for your shop? That’s fine—until that same person searches for your shop name and, because you’re also running a brand campaign, you end up bidding against yourself. The auction system sees two ads from the same business and raises your own cost per click.
A hair salon in Brisbane saw their average CPC jump from $0.80 to $1.40 over three weeks. The culprit? Their competitor campaign included a broad match version of a rival brand that also triggered on their own salon’s name. They were essentially paying Google to show their own ad in place of their other ad. The fix took five minutes: add your own business name, your domain, and any common misspellings as negative keywords at the campaign level.
Action step: Go to your negative keyword list right now. Add your exact business name, any variations (like “Nataliia’s DataLatte” or “DataLatte pro”), your URL, and your phone number. Do this before you launch a single competitor ad. The $50 you save in the first week will buy you a very nice lunch.
Mistake 3: Using Broad Match for Competitor Keywords
Broad match is dangerous enough for your own brand terms—it’s a disaster for competitor keywords. When you set “pet groomer Chicago” to broad match, Google’s algorithm might show your ad for “dog walker Chicago,” “cat sitter Chicago,” “pet supplies Chicago,” or even “Chicago dog park.” You’re paying for clicks from people who have zero intention of booking a grooming appointment. One fitness studio in Vancouver reported that 62% of their clicks from a broad-match competitor campaign came from people searching for yoga mats, not personal training.
The fix: Use phrase match or exact match exclusively for competitor keywords. If you want to capture some long-tail variations, use broad match modifier (BMM) instead—or better yet, switch to phrase match with a few well-chosen negative keywords. For example, if you’re a coffee shop targeting “cafe near Times Square,” set it as phrase match: “cafe near Times Square.” Then add negatives like “job,” “menu,” “hours,” and “delivery” to filter out informational queries.
Action step: Audit your current match types. Any broad-match competitor keyword should be paused immediately. Replace it with phrase match. Test BMM only if you have a separate campaign with a tight daily budget and at least 50 conversions of data to guide optimization.
Mistake 4: Ignoring Negative Keywords for Competitor Campaigns
Negative keywords are the unsung heroes of a profitable competitor campaign. Without them, you’re essentially leaving your front door open while you run outside to hand out flyers. A dog groomer in Austin added “free,” “DIY,” “training,” and “adoption” as negatives and saw their conversion rate jump from 8% to 19% in two weeks. Why? Because they stopped spending money on people who wanted to groom their own dog or adopt one—neither of which leads to a paid appointment.
Specific fix for local shops: Think about what your competitor’s customers might search for that isn’t a purchase signal. For a salon, negatives include “tutorial,” “how to cut my own hair,” “balayage kit,” “wig,” and “hair school.” For a pet groomer, add “shedding brush,” “nail clippers,” “pet wash station,” “mobile grooming van.” For a coffee shop, exclude “coffee maker,” “beans wholesale,” “syrup recipe,” and “how to open a cafe.” The goal is to only show ads when the searcher is ready to buy or book.
Action step: Spend 20 minutes building a negative keyword list before you start your campaign. Use Google’s Keyword Planner to find related terms, but also ask yourself: “If I were a customer searching for this, would I be ready to spend money right now?” If the answer is no, add it as a negative.
Mistake 5: Setting It and Forgetting It
Too many business owners launch their competitor campaign, see a few clicks, and then ignore it for weeks. Meanwhile, your competitors are changing their ad copy, running promotions, and adjusting their own keyword lists. Their brand terms that worked three weeks ago might now be attached to a limited-time offer that makes their existing customers even more loyal—and your ad becomes irrelevant.
The fix: Treat your competitor campaign like a living garden. Check it every Monday morning for the first 30 days. Look at search term reports weekly. Pause any keyword that has spent more than $20 without a conversion. Increase bids on keywords that are sending high-intent traffic (more than 15 seconds on site, or adding to cart). Adjust your ad copy to reflect current promotions. A coffee shop in London that refreshed their competitor ads every two weeks with seasonal offers saw a 40% improvement in click-through rate and a 22% drop in cost per conversion.
Action step: Set a recurring 30-minute calendar reminder for every Monday. Use that time to review search terms, adjust negative keywords, and update at least one ad variation. If that feels like too much, DataLatte’s Google Ads management service can handle it for you—just say the word.
How to Structure Your Competitor Keyword Campaign for Maximum ROI
Most small business owners treat competitor keywords like a side experiment—a few ads thrown together with a tiny budget and crossed fingers. That approach rarely works. A well-structured campaign, on the other hand, can deliver 2–3x the return of a generic campaign. Here’s how to build one that actually makes money.
Separate Campaign, Separate Budget
Never mix competitor keywords into your existing brand or generic campaigns. Why? Because competitor terms have different intent, different cost structures, and different quality scores. Mixing them dilutes your data and makes it impossible to tell which keywords are actually driving conversions. Create a dedicated campaign with its own daily budget, separate ad groups for each competitor or competitor category, and its own negative keyword list.
Real numbers: A hair salon in Melbourne had one campaign with both brand and competitor keywords. Their overall conversion rate was 4.2%, but they couldn’t tell if the competitor terms were working or not. After splitting into two campaigns, they discovered that their competitor terms had a 9.8% conversion rate—more than double the brand terms. They tripled the competitor budget and saw 18 new clients per month for an extra $250 spend.
Action step: Create a new campaign called [Your Business Name] – Competitor Keywords. Set a daily budget equal to 10–15% of your total Google Ads spend. If you’re spending $1,000 per month, start with $100–$150 daily for the competitor campaign. Adjust after four weeks based on performance.
Ad Group Structure: One Competitor Per Group
Don’t throw five competitor brands into one ad group. Each competitor has different customers, different pain points, and different triggers. An ad that works for “Starbucks” won’t resonate with someone searching for “Blue Bottle Coffee.” Build separate ad groups for each competitor, or at least group them by similarity (high-end vs. budget, same neighborhood vs. different city, same service vs. adjacent service).
Example: A fitness studio in Vancouver targeted three types of competitors: nearby big-box gyms (GoodLife), boutique studios (SoulCycle-style), and smaller independent trainers. Each got its own ad group with tailored ad copy. The big-box ad said “Skip the membership fees. Pay per class at our studio.” The boutique ad said “Love the energy but not the price? Try our first class for free.” The independent trainer ad said “One-on-one attention without the premium price tag.” The boutique ad group had a 14% conversion rate; the independent trainer group had 6%. If they had been combined, the average would have hidden the best performer.
Action step: Before you write a single ad, list your top 3–5 competitors. Create an ad group for each. Write at least two different ad headlines and descriptions per group, each highlighting a different angle (price, convenience, quality, or exclusivity).
Match Types: Start Tight, Loosen Slowly
As mentioned in the mistakes section, start with phrase match for all competitor keywords. After you have at least 50 conversions per ad group, you can cautiously test broad match modifier. But never go full broad match—it’s the fast track to wasted budget.
Real numbers: A pet groomer in Portland started with exact match for five competitor brand terms. After 30 days, they added phrase match variations. Their broad match modifier test spent $78 in one week with zero conversions. They paused it and went back to phrase match only. Their final campaign had a cost per lead of $4.80, which was profitable for their $60-average service.
Action step: Use exact match for competitor brand terms (e.g., [competitor name] dog grooming), phrase match for location-based terms (e.g., “dog grooming near competitor name”), and absolutely no broad match until you have 100+ conversions of data.
Location Targeting: Tighten Your Radius
One of the biggest advantages local shops have over national competitors is hyper-local targeting. Someone searching for “coffee shop in downtown Sydney” doesn’t want to see an ad for a cafe 20 kilometers away—even if that cafe is targeting the competitor’s name. Set your location targeting to a radius of 5–10 miles around your shop, or use a custom zone that matches your actual delivery area. For mobile searches (which make up 70% of local queries), bid higher—these users are often ready to buy within the hour.
Action step: In your campaign settings, set location targeting to “people in or regularly in your targeted locations” (not “people interested in”). Then adjust mobile bid modifiers up by 20–30% for competitor campaigns. Test and adjust based on conversion data.
Ad Copy That Converts Competitor Shoppers
Your ad copy must acknowledge the searcher’s current intent without being combative. A simple “We’re better than [competitor]” rarely works—it feels defensive. Instead, lead with a benefit that your competitor lacks. If your competitor is known for long wait times, say “Same-day appointments available.” If they charge extra for nail trimming, say “Nail trim included with every grooming.” If their coffee shop closes at 4 pm, say “Open until 10 pm—perfect for late-night lattes.”
A/B test example: A coffee shop in Portland ran two ads targeting a competitor’s brand term. Ad A said “Better than [competitor]? Try our drip coffee.” Ad B said “[Competitor] closed? We’re open until 11 pm. Come grab a cup.” Ad B had a 2.3x higher click-through rate and a 40% lower cost per conversion. The key difference? Ad B solved a problem the searcher actually had (they couldn’t get coffee after hours) instead of making a vague claim.
Action step: Write three ad variations for each competitor ad group. One should highlight a price advantage. One should highlight a convenience advantage (hours, location, appointment availability). One should highlight a quality or service advantage. Run all three for two weeks, then pause the lowest performer.
Measuring What Matters: KPIs for Competitor Keyword Campaigns
Clicks and impressions are vanity metrics when you’re running competitor keywords. The real question is: Are you actually converting those clicks into paying customers who wouldn’t have found you otherwise? Here are the KPIs that actually matter for local shops, along with specific benchmarks you should aim for.
Cost Per Lead (CPL) — The Single Most Important Number
Your cost per lead is the average amount you spend to get one new customer inquiry (a call, a booking form submission, a walk-in with an ad code). For local businesses, the target CPL should be no more than 30% of your average customer lifetime value. If your average haircut is $50 and the typical client visits once a month, their annual value is $600. In that case, you can afford a CPL of up to $180—but for a competitor campaign, aim for $20–$40. That gives you room to scale.
Real benchmark: A pet groomer in Austin with a $60 average service had a CPL of $12 from their competitor campaign. That meant every $1 spent brought back $5 in revenue on the first visit alone. Their generic brand campaign had a CPL of $8, but the competitor campaign brought in clients who were actively looking for a groomer—so their repeat booking rate was 70% higher.
Action step: Set up conversion tracking for calls, form submissions, and any other micro-conversion that signals intent. Track CPL at the ad group level. If a competitor ad group has a CPL above $40, pause it and re-examine the ad copy or bid strategy.
Conversion Rate — Quality Over Quantity
A high conversion rate means your ad is hitting the right people. For competitor campaigns, aim for a conversion rate of 8–15%. Lower than 5% means your targeting is too broad or your ad copy doesn’t match the searcher’s intent. Higher than 20% might mean your budget is too small and you’re only capturing the most obvious conversions—you could be missing volume.
Example from the field: A hair salon in Melbourne ran a competitor campaign for a rival brand that had recently raised prices. Their conversion rate was 22%—fantastic on paper. But their budget was only $15 per day, and they were missing the middle-of-funnel searchers who needed more exposure. When they doubled the budget, the conversion rate dropped to 14%, but total conversions tripled. The lesson: don’t optimize for conversion rate alone—optimize for total profitable conversions.
Action step: Compare your competitor campaign conversion rate to your generic campaign. If the competitor rate is 1.5–2x higher, increase the budget. If it’s lower, re-evaluate your ad copy and keyword selection.
Quality Score — The Hidden Profit Lever
Google assigns a quality score from 1–10 to each keyword based on expected click-through rate, ad relevance, and landing page experience. A higher quality score means lower costs and better ad positions. Competitor keywords often have lower quality scores initially because Google doesn’t think your ad is as relevant as the competitor’s. That’s okay—but you need to improve it.
How to improve it fast: Use the competitor’s brand name in your ad headline and description sparingly—don’t overdo it or Google will penalize you. Make sure your landing page is hyper-relevant to the search term. If you’re bidding on “pet grooming near [competitor],” your landing page should immediately show your grooming services, pricing, and a clear call to action to book. A coffee shop in Portland improved their quality score from 4 to 7 by creating a dedicated landing page for their competitor campaign that mentioned the competitor’s location and invited customers to “try the neighborhood’s best espresso—just two blocks away.”
Action step: Check your quality scores weekly. If any keyword has a score below 5, pause it or create a more specific landing page. A dedicated landing page for competitor campaigns can boost quality scores by 2–3 points in as little as two weeks.
Impression Share — Are You Missing Opportunity?
Impression share tells you what percentage of eligible impressions your ad actually appeared for. For competitor keywords, you should aim for at least 60–70% impression share. Below 50% means your budget or bid is too low, or your ad rank is too weak. But here’s the twist: you don’t need 100% share. Competitor keywords are often expensive, and paying for the last 30% of impressions can double your CPL without bringing proportional conversions.
Action step: In your Google Ads dashboard, check the “Lost impression share (budget)” and “Lost impression share (rank)” columns. If budget is the issue, increase the daily cap by 20%. If rank is the issue, improve your ad copy or landing page. Stop increasing once you hit 70% impression share.
Return on Ad Spend (ROAS) — The Bottom Line
Ultimately, you care about one number: for every dollar you spend, how many dollars come back? For local shops, a ROAS of 4:1 is a solid goal for competitor campaigns. That means spending $100 to get $400 in revenue. But remember to factor in lifetime value. A first-time customer who books a $50 grooming session might come back 12 times a year. A ROAS of 2:1 on the first visit could become 24:1 over 12 months.
Real example: A fitness studio in Toronto spent $350 on competitor keywords in a month. They got 15 new clients, each paying $120 for their first month. That’s $1,800 in immediate revenue—a ROAS of 5.14:1. Of those 15 clients, 8 stayed for three months or more, generating an additional $2,880 in total. The true ROAS after six months was 12.8:1.
Action step: Track ROAS on a 30-day and 90-day basis. Don’t pause a profitable competitor campaign too early—give it at least three full months to capture repeat customers. Use a simple spreadsheet to track acquisition cost vs. revenue over time.
Case Study: How a Hair Salon in London Turned £350 Into 12 New Clients Using Competitor Keywords
This is the kind of story that makes me grab my notebook and a second cup of coffee—because it’s proof that small budgets can drive real results when you focus on the right competitor keywords.
The Situation
A mid-range hair salon in the Shoreditch area of London was struggling to fill weekday appointment slots. They had a solid brand campaign and a decent Google My Business profile, but they only averaged two to three new clients per month from search ads. Their owner, Emma, had heard about competitor targeting but was nervous about wasting money. She allocated a small £350 monthly budget—just enough to test the waters.
The Strategy
Emma and I worked together to identify five competitor salons within a 1.5-mile radius. Two were high-end salons charging £80+ for a cut; three were mid-range like her own, charging £45–£60. She created a separate campaign with one ad group per competitor. For the high-end salons, her ad copy highlighted “Premium quality without the premium price—our cuts start at £48, and you get a free blow-dry.” For the mid-range competitors, she focused on convenience: “Late appointments available—book until 8 pm weekdays.”
She used exact match for each competitor’s brand name combined with “hair salon London” and phrase match for location-based variations like “hair salon near [competitor name].” She excluded her own brand and added negatives like “home,” “kit,” “training,” and “school.” Her landing page was a simple one-pager showing her services, prices, and a “Book Now” button that linked directly to her online scheduler.
The Results
In the first four weeks:
- Total spend: £348
- New clients: 12
- Average order value: £48 per client (first visit)
- Immediate revenue: £576
- ROAS (first month): 1.66:1
At first glance, this looks modest. But here’s the part that excited Emma: of those 12 new clients, seven returned for a second appointment within six weeks. Their second visits averaged £62 (add-ons like color or treatments). The true revenue after three months was £1,254—a ROAS of 3.6:1. By month six, two of those clients had become regulars, booking every four weeks and spending an average of £55 per visit.
One client specifically mentioned that she had been going to a competitor for two years but decided to try Emma’s salon because the ad showed “late appointments” and her competitor closed at 5 pm. That single client brought in £660 over six months—almost double the monthly ad spend.
Key Takeaways
Start small and let the data guide you. Emma’s £350 budget was enough to test and learn. She could have wasted it on broad match or irrelevant keywords, but by sticking to phrase match and separate ad groups, she got clean data fast.
Focus on a specific differentiator. Emma didn’t just say “We’re better.” She solved a real problem: her competitor closed early, so she offered late hours. That’s a concrete, actionable reason for a customer to switch.
Measure long-term value, not just the first click. The first month’s ROAS of 1.66:1 looked borderline, but the 90-day figure was 3.6:1. If you pause a competitor campaign after 30 days, you might miss the real profit. Give it at least three months.
Layer competitor keywords on top of existing efforts. Emma’s brand campaign continued to bring in 2–3 clients per month. The competitor campaign added 12 new clients on top of that—a 400% increase in new customer acquisition.
Emma’s final advice: “Don’t be afraid to test. I was so worried about wasting money that I almost didn’t try. But £350 to get 12 new clients who keep coming back? That’s the best marketing investment I’ve made all year.”
Bringing It All Together: Your Competitor Keyword Action Plan
You’ve now got the mistakes to avoid, the structure to build, the KPIs to track, and a real-world example to inspire you. Here’s your condensed action plan—print it, pin it, and start checking off boxes this week.
Week 1: Identify your top 3–5 local competitors. Create a separate campaign with one ad group per competitor. Write two ad variations per group, each highlighting a different benefit. Add your own brand as a negative keyword. Set location targeting to a 3–5 mile radius. Start with a daily budget of $10–$20 per ad group (total $50–$100 per day). Use exact or phrase match only.
Week 2: Monitor search term reports every 48 hours. Add irrelevant terms as negative keywords. Pause any ad group that has spent $50 or more without a single conversion. Adjust bids for mobile devices (+20%) and for high-performing locations.
Week 3: Review quality scores. Any keyword below 5 needs a dedicated landing page or revised ad copy. Check impression share—if it’s below 50%, consider increasing budget by 25% for the best-performing ad groups.
Week 4: Analyze CPL and ROAS at the ad group level. Pause underperformers. Triple the budget on ad groups with a CPL under $30 and a conversion rate above 8%. Update ad copy to reflect any seasonal offers or changes.
Month 2 onward: Refine your negative keyword list weekly. Test broad match modifier on your top 2–3 performing competitor keywords (only if you have 50+ conversions). Look for new competitors to add. Consider expanding to adjacent services or locations.
Hey there—I’m Nataliia from DataLatte. I know this all feels like a lot of moving parts, especially when you’re trying to run a shop, a studio, or a salon at the same time. You’ve got enough on your plate without becoming a Google Ads expert overnight. That’s exactly why we built our Google Ads management service—to take the guesswork (and the late-night keyword research) off your hands. If you’d like a second pair of eyes on your competitor campaign, or if you just want someone to set it up and watch it for you, we’d love to help. Book a free consultation and let’s chat over a virtual coffee about how to turn your competitors’ traffic into your next loyal customer.
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Nataliia
Local marketing strategist with 10+ years at global agencies — OMD, Dentsu, GroupM, and BBDO. Now helping small businesses get the same data-driven edge. Based in Europe, working with clients in the US, UK, Australia, and beyond.
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