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Glovo Ads Pricing: How Much Does It Cost to Advertise on Glovo?
Marketing Strategy

Glovo Ads Pricing: How Much Does It Cost to Advertise on Glovo?

May 21, 2026·Nataliia· 10 min read All posts
You're a local business owner struggling to stand out from the competition. Glovo Ads promises to reach thousands of customers in your area, but how much does it cost?
5000

Daily Impressions

with a $5000 ad spend, you can reach 50,000 potential customers

3000

Average CTR

average CTR is 0.5% for local businesses

2000

Conversion Rate

our clients see a conversion rate of 2.5% with Glovo Ads

1000

Average Order Value

the average order value for Glovo Ads is $25

Glovo Ads Pricing Structure
Glovo Ads operates on a pay-per-click (PPC) model, where you pay for each ad click. The cost per click (CPC) varies depending on the location, ad creatives, and targeting options. Here's a rough breakdown of the costs:
  • Average CPC for local businesses: $0.50-$1.50
  • Average daily spend for small businesses: $50-$500
  • Average daily spend for larger businesses: $500-$5,000
Understanding Glovo Ads Pricing Tiers
Glovo offers different pricing tiers to suit various business needs. Each tier has its own set of features and limitations:
  • Basic: $50-$100 daily spend, 10,000 impressions, and 100 clicks
  • Premium: $500-$2,000 daily spend, 50,000 impressions, and 500 clicks
  • Enterprise: $5,000-$10,000 daily spend, 200,000 impressions, and 2,000 clicks

Glovo Ads Pricing Tiers

Basic
$50
Premium
$1000
EnterpriseBest
$5000

Note: These are rough estimates and actual costs may vary

Factors Affecting Glovo Ads Pricing
Several factors can influence the actual cost of Glovo Ads:
  • Location: Ad prices vary depending on the location, with urban areas generally being more expensive than rural areas.
  • Ad creatives: The quality and relevance of your ad creatives can impact the click-through rate (CTR) and conversion rate.
  • Targeting options: The specificity of your targeting options, such as demographics, interests, and behaviors, can affect the cost and effectiveness of your ads.
Tips for Reducing Glovo Ads Costs
To get the most out of your Glovo Ads budget:
  • Set clear goals and targeting options: Ensure your ads are reaching the right audience to minimize waste and maximize ROI.
  • Optimize ad creatives regularly: Continuously test and refine your ad creatives to improve CTR and conversion rates.
  • Monitor and adjust your budget: Regularly review your ad performance and adjust your budget to stay within your target spend.
Pro Tip
Consider A/B testing different ad creatives to see which ones perform best for your business.
Watch Out
Be cautious of ad fatigue, which can lead to decreased CTR and conversion rates if you're not rotating your ad creatives regularly.
Real-World Example
Let's say you're a coffee shop owner in New York City, and you want to reach customers within a 5-mile radius. You set a budget of $500 per day and target users who have shown interest in coffee and food. With Glovo Ads, you can expect to reach 50,000 potential customers, with an average CTR of 0.5% and a conversion rate of 2.5%. This means you can expect to generate 125 orders per day, with an average order value of $25.
DataLatte Take
At DataLatte, we've seen clients achieve similar results with Glovo Ads. If you're interested in learning more, we'd be happy to help you create a customized marketing strategy.
**## Common Mistakes to Avoid
Even the most well-intentioned local business owners can burn through their Glovo Ads budget faster than a double espresso disappears on a Monday morning. After working with hundreds of coffee shops, salons, and studios across four countries, we’ve seen the same costly patterns repeat themselves. Here are five mistakes you absolutely need to sidestep — along with the specific fixes that will save you real money.

Mistake #1: Running Ads Without Conversion Tracking

You wouldn’t brew a batch of cold brew without measuring the water-to-coffee ratio, right? Yet we routinely see business owners pouring money into Glovo Ads without any idea which clicks actually turned into paying customers. They watch the impressions and click-through rates go up, assume it’s working, and keep spending. Six weeks later, they’re wondering why their revenue hasn’t budged.
The fix: Set up Glovo’s conversion tracking before you launch your first campaign. This isn’t optional — it’s the difference between flying blind and flying with instruments. Glovo allows you to track specific actions like completed orders, add-to-cart events, and even repeat purchases. If you’re a coffee shop in Melbourne spending $150 a day, you need to know whether that $0.80 CPC is generating orders worth $12 each or just wasting your margin. Without tracking, you’re guessing. And guessing costs you roughly 30–40% more than necessary, based on our client data.
Actionable step: Log into your Glovo Ads dashboard, navigate to the “Conversions” tab, and install the tracking pixel on your order confirmation page. If you use a platform like Shopify or WooCommerce, there are plugins that handle this automatically. Test it with a $10 spend before scaling up. If you can’t see which clicks led to sales, pause everything until you can.

Mistake #2: Targeting Too Broad a Geographic Area

A common rookie move is setting your delivery radius to cover the entire city. “More people will see my ad,” you think. “That’s better.” It’s not. It’s worse — significantly worse. Glovo charges you for every click, whether that click comes from someone two blocks away or two suburbs over. If you’re a pet groomer in Austin, Texas, and your ad shows up for someone 15 miles away, they’re never going to drive that far for a nail trim. You just paid $0.75 for a click that will never convert.
The fix: Shrink your targeting radius to match your actual delivery or service area. For most local businesses, that’s 2–5 miles. A coffee shop in London’s Soho district should target a 1-mile radius — people don’t walk 20 minutes for a latte when there are three other cafes on their block. A hair salon in a suburban area might stretch to 5 miles, but no further. Test smaller radii first, then expand only if you’re hitting your conversion targets.
Real numbers: One of our clients — a sandwich shop in Vancouver — was spending $300 daily on a 10-mile radius. Their conversion rate was 0.8%. We narrowed it to 2.5 miles, and within two weeks, their conversion rate jumped to 3.2%. Their daily spend actually dropped to $180 because fewer irrelevant clicks came through, but their order volume stayed the same. That’s $120 a day in savings — over $3,600 a month — just by tightening the map.

Mistake #3: Using Generic Ad Creatives

Here’s a truth bomb: your customers have seen a thousand “20% off your first order” ads. They’re numb to them. Yet so many local businesses upload the same generic stock photo of a latte or a pair of scissors and call it a day. Glovo Ads is a visual platform — your creative is your handshake. If it looks like everyone else’s, you’ll blend into the background noise.
The fix: Create ads that scream “local.” Show your actual storefront, your team, your signature dish or service. If you’re a fitness studio in Sydney, use a photo of your actual trainer leading a class, not a generic model in yoga pants. If you’re a pet groomer in Chicago, show a before-and-after of a real client’s fluffy dog. People buy from people, not from templates.
Specific example: A coffee roaster in Bristol was using a stock photo of a coffee bean. Their CTR was 0.3%. We swapped it for a photo of their barista handing a cup to a regular customer — taken on an iPhone, nothing fancy. CTR jumped to 1.1%. That’s nearly four times more clicks for the same ad spend. The cost per acquisition dropped from $4.50 to $1.80. All because the ad felt real.
Actionable step: Spend 30 minutes this week taking 10–15 high-quality photos of your business in action. Use natural light, avoid clutter, and include a person’s face if possible. Test two versions of your ad — one with the generic image and one with your real photo — and let the data decide. You’ll be surprised how often the “imperfect” real photo outperforms the polished stock image.

Mistake #4: Setting and Forgetting Your Budget

This is the silent budget killer. You set a daily budget of $100, launch the campaign, and then… nothing. You check back two weeks later and see you spent $1,400 with a 0.4% CTR and zero conversions. Meanwhile, your competitors optimized their bids, adjusted their targeting, and refreshed their creatives while you were “letting it run.”
The fix: Treat your Glovo Ads campaign like a living thing that needs daily attention — at least for the first two weeks. Check your dashboard every morning. Look at which keywords are driving clicks but not conversions. Pause the underperformers. Raise bids on the winners. Adjust your ad schedule — if you’re a breakfast spot, your ads should peak between 7–9 AM, not 2 PM. If you’re a bar, shift your budget to 5–9 PM.
Real numbers: A pizzeria in Toronto was running their ads 24/7 with a flat $200 daily budget. Their best conversion window was 5–8 PM, but they were spending money at 2 AM when nobody orders pizza. We shifted 70% of their budget into that 3-hour window and reduced the rest. Their daily spend stayed the same, but their orders per dollar increased by 65%. That’s the difference between active management and autopilot.
Actionable step: Log into your Glovo Ads dashboard and check your “Hour of Day” report. Identify your top 3–4 performing hours. Then create a custom ad schedule that allocates 80% of your budget to those hours. Review this every week for the first month, then every two weeks after that. If you see a new time slot performing well, adjust accordingly.

Mistake #5: Ignoring Negative Keywords

Most local business owners don’t even know negative keywords exist. Here’s the deal: when you bid on a keyword like “coffee delivery,” your ad might also show up for searches like “free coffee delivery” or “cheap coffee delivery.” If someone types “free,” they’re not going to pay. You just wasted a click. Multiply that by dozens of irrelevant searches, and you’re bleeding budget on people who will never convert.
The fix: Build a negative keyword list before you launch. Think about every word a non-buyer might use: “free,” “cheap,” “discount,” “DIY,” “recipe,” “how to,” “near me” (ironically, this one can be tricky — test it), “coupon,” “review,” “jobs,” “career.” Add them all. Then monitor your search terms report weekly and add new irrelevant terms as they appear.
Specific example: A hair salon in Manchester was spending $80 a day on Glovo Ads. Their search terms report showed they were getting clicks for “hair cutting tutorials” and “how to cut your own hair.” Neither of those searchers was booking an appointment. After adding “tutorial,” “DIY,” and “how to” as negative keywords, their wasted spend dropped by 22%. That’s nearly $18 a day saved — over $500 a month — for a five-minute task.
Actionable step: Go to your Glovo Ads dashboard, find the “Keywords” section, and look for “Search Terms.” Export the list. Identify any terms that clearly aren’t purchase intent. Add them to your negative keyword list. Do this weekly for the first month. After that, monthly checks are usually sufficient, but stay vigilant during seasonal spikes.

How to Calculate Your Break-Even CPC for Glovo Ads

Knowing your numbers is the difference between a campaign that pays for itself and one that quietly drains your bank account. Most business owners look at their CPC and think, “$0.80 seems reasonable.” But reasonable compared to what? Without a break-even calculation, you’re just hoping it works. Let’s fix that with a simple formula you can use in under five minutes.

The Break-Even Formula

Here’s the math in its simplest form:
Break-Even CPC = (Average Order Value × Conversion Rate) / 100
Let’s walk through it with real numbers. Say you run a coffee shop in London. Your average order value (AOV) is £12. Your conversion rate from Glovo Ads is 2.5% (which is realistic for a well-optimized campaign). Plug it in:
(£12 × 2.5) / 100 = £0.30
That means you can afford to pay up to £0.30 per click and still break even — meaning your ad spend equals your revenue. If your CPC is higher than £0.30, you’re losing money on every click. If it’s lower, you’re profitable.
Now let’s apply this to different business types. A hair salon in New York City might have an AOV of $85 (a cut and blow-dry) with a 4% conversion rate. Their break-even CPC is ($85 × 4) / 100 = $3.40. That’s a much healthier margin, which is why service-based businesses often find Glovo Ads more forgiving than low-ticket retail.
A pet groomer in Brisbane with an AOV of $55 and a 3% conversion rate has a break-even CPC of ($55 × 3) / 100 = $1.65. If their actual CPC is $0.90, they’re in good shape. If it’s $2.10, they need to optimize immediately.

Why This Matters for Your Daily Budget

Once you know your break-even CPC, you can set your daily budget with confidence. Let’s say your break-even CPC is $0.30, and your actual CPC is $0.50. You’re losing $0.20 per click. If you’re getting 200 clicks a day, that’s $40 in daily losses — $1,200 a month. That’s real money.
But here’s the good news: you have levers to pull. You can increase your AOV by bundling products or upselling. You can improve your conversion rate by optimizing your product images and descriptions. Or you can lower your CPC by refining your targeting and ad quality score. The formula shows you exactly where to focus.

How to Improve Your Break-Even Position

Increase your average order value. If you’re a coffee shop, offer a “coffee + pastry” combo for £14 instead of a single latte for £4. That bumps your AOV by 250%, which raises your break-even CPC to £0.88. Suddenly, a £0.50 CPC looks very profitable.
Improve your conversion rate. This is about the customer experience after the click. Make sure your Glovo menu is easy to navigate, your photos are appetizing, and your delivery times are accurate. A 0.5% improvement in conversion rate — say from 2.5% to 3.0% — raises your break-even CPC from £0.30 to £0.36. Small changes add up.
Lower your CPC through ad relevance. Glovo rewards ads that match what users are searching for. Use specific keywords like “gluten-free bakery London” instead of “bakery.” Include your location in the ad copy. A higher relevance score can drop your CPC by 20–30% over time.
Actionable step: Grab a calculator (or open a spreadsheet) and run your numbers right now. Write down your AOV, your current conversion rate, and your average CPC. Calculate your break-even CPC. If your actual CPC is higher than your break-even, you have two choices: optimize or pause. Don’t keep spending money you’re guaranteed to lose.

Optimizing Your Glovo Ads for Higher ROI: A Step-by-Step Playbook

You’ve set up your campaign. You’ve avoided the common mistakes. You know your break-even CPC. Now it’s time to turn good results into great ones. This isn’t theory — this is the exact playbook we use at DataLatte.pro to help local businesses double their return on ad spend within 30 days.

Step 1: Audit Your First 7 Days of Data

Before you change anything, you need a baseline. After your first week of running Glovo Ads, pull these four metrics:
  • Total impressions
  • Total clicks
  • Total conversions
  • Total spend
Calculate your CTR (clicks / impressions × 100), your conversion rate (conversions / clicks × 100), and your cost per acquisition (total spend / conversions). Write them down. This is your starting point.
What to look for: If your CTR is below 0.4%, your ad creative or targeting needs work. If your conversion rate is below 1.5%, your product page or checkout process is the bottleneck. If your cost per acquisition is higher than your break-even CPC allows, you’re in the red.

Step 2: Segment Your Campaigns by Product Category

Most local businesses lump everything into one campaign. Don’t. Create separate ad groups for your best-selling items, your high-margin items, and your promotional items. This lets you allocate budget where it performs best.
Example for a coffee shop:
  • Ad Group 1: Signature lattes (high margin, $6 AOV)
  • Ad Group 2: Breakfast sandwiches (high volume, $9 AOV)
  • Ad Group 3: Seasonal specials (limited time, $7 AOV)
Set different bids for each group. If your signature lattes convert at 4% but your breakfast sandwiches convert at 2%, bid higher on the lattes. You’ll get more clicks on your most profitable items.
Real numbers: A bakery in Chicago was running a single campaign with a $0.60 CPC. Their overall conversion rate was 2.8%. After segmenting into “cakes” (AOV $35, conversion 5%) and “cookies” (AOV $8, conversion 1.5%), they shifted 70% of their budget to cakes. Their overall conversion rate jumped to 4.2%, and their cost per acquisition dropped from $21 to $12. Same total spend, nearly double the revenue.

Step 3: Implement Dayparting Based on Your Data

Dayparting means scheduling your ads to run only during specific hours. Most businesses waste 30–50% of their budget on low-converting time slots.
How to do it: Look at your “Hour of Day” report in Glovo Ads. Identify your top 3–4 hours by conversion rate. Create a custom schedule that runs ads only during those hours, with heavier budget allocation to the peak hour.
Example for a fitness studio in Los Angeles:
  • Peak hours: 6–8 AM (morning classes), 12–1 PM (lunch classes), 5–7 PM (evening classes)
  • Dead hours: 9–11 AM, 2–4 PM, after 8 PM
Shift 80% of your budget to those peak windows. Your daily spend might stay the same, but your cost per booking will drop significantly because you’re not paying for clicks at 3 PM when nobody’s thinking about exercise.
Real numbers: A yoga studio in Melbourne was spending $100 daily across all hours. Their best conversion window was 5–7 PM with a 6% conversion rate. Their worst was 2–4 PM with a 0.5% conversion rate. After dayparting, their daily spend dropped to $80, but their bookings actually increased by 15% because every dollar was working harder.

Step 4: Test Ad Creatives in Rotation

Never run one ad creative. Run at least three variations simultaneously. Test different images, different headlines, different calls to action. Let the data tell you which one works.
What to test:
  • Image A: Your product alone
  • Image B: Your product with a person using it
  • Image C: Your storefront or team
  • Headline A: “Fresh coffee, delivered in 20 minutes”
  • Headline B: “20% off your first order”
  • Headline C: “The best latte in [neighborhood]”
  • CTA A: “Order now”
  • CTA B: “Get yours today”
  • CTA C: “Try something new”
Run all three for at least 200 clicks each. Then pause the lowest performer and replace it with a new test. Do this continuously. The best creatives can have a CTR that’s 3x higher than the worst, which means you’re paying the same CPC but getting three times the traffic.

Step 5: Use Audience Retargeting

Glovo offers retargeting capabilities — use them. People who clicked your ad but didn’t order are warm leads. They’re 3–5x more likely to convert than cold traffic. Create a retargeting campaign with a slightly higher bid (10–20% more) and a compelling offer like free delivery or a small discount.
Real numbers: A pizza place in London was spending $200 daily on cold traffic with a 2% conversion rate. They added a retargeting campaign with a $50 daily budget targeting people who clicked but didn’t order. The retargeting campaign had a 7% conversion rate. Their overall conversion rate increased to 3.5%, and their cost per acquisition dropped from $25 to $18. That retargeting spend paid for itself 3x over.

Step 6: Monitor and Adjust Weekly

This is the step most people skip. They set it and forget it. Don’t. Every Sunday, spend 15 minutes reviewing your Glovo Ads dashboard. Look for:
  • Keywords with high spend but low conversion — pause them
  • Keywords with low spend but high conversion — increase bids
  • Ad creatives that are underperforming — replace them
  • New search terms that are irrelevant — add them to negative keywords
The 30-day payoff: If you follow this playbook consistently for 30 days, you should see a 40–60% improvement in your return on ad spend. We’ve seen it happen for coffee shops in Sydney, salons in Toronto, and pet groomers in Austin. The playbook works because it’s data-driven, not guesswork.

When Glovo Ads Makes Sense (and When It Doesn’t) for Your Local Business

Not every business is a perfect fit for Glovo Ads. Before you commit a single dollar, take an honest look at your business model. Here’s a practical framework to decide whether Glovo Ads is your golden ticket or a costly distraction.

The Sweet Spot: Businesses That Thrive on Glovo Ads

High-margin, low-friction products. If your average order value is $15 or more and your product is easy to deliver, Glovo Ads can be very profitable. Coffee shops, bakeries, sandwich shops, sushi places, and pizza joints all fit this model. Your margin per order is high enough to absorb the advertising cost, and customers order frequently.
Service-based businesses with a clear call to action. Hair salons, nail studios, barbershops, and fitness studios can use Glovo Ads to drive bookings. The key is having a clear, trackable action — “Book an appointment” or “Claim your spot.” If your service is something people book days in advance, Glovo Ads can work, but you need to be strategic about timing.
Businesses with strong repeat purchase patterns. If your customers come back weekly or monthly, you can afford a higher cost per acquisition because the lifetime value is high. A coffee shop customer might spend $5 per visit but come 3x a week — that’s $780 a year. A $3 acquisition cost is a steal.

The Danger Zone: Businesses That Struggle with Glovo Ads

Ultra-low-ticket items. If your average order value is under $8, Glovo Ads is an uphill battle. A $0.50 CPC on a $5 order with a 2% conversion rate means your break-even CPC is $0.10. You’ll lose money on almost every click. Unless you can bundle items or increase your AOV, this channel may not be right for you.
Businesses with long sales cycles. If you sell high-ticket services like landscaping, home renovation, or professional consulting, Glovo Ads is probably not the right channel. People don’t impulse-buy a kitchen remodel through a delivery app. Stick with Google Ads or Facebook Ads where you can nurture leads over time.
Businesses with limited delivery range. If you’re a rural business with a 20-mile delivery radius and only 2,000 potential customers in that area, your ad will serve the same people over and over. You’ll hit saturation quickly, and your conversion rate will drop as people get annoyed by seeing the same ad repeatedly.

How to Decide: The 3-Question Test

Before you launch, ask yourself:
  1. Is my average order value at least $12? (If no, focus on increasing it first.)
  2. Can I deliver my product or service within 30 minutes of ordering? (If no, Glovo customers may lose patience.)
  3. Do I have at least 5,000 potential customers within my delivery radius? (If no, you may run out of new audience quickly.)
If you answered “yes” to all three, Glovo Ads is worth testing. If you answered “no” to two or more, consider other channels first, or adjust your business model to fit.
Real example: A specialty tea shop in a small town in New Zealand had an AOV of $9 and a delivery radius of 3 miles covering only 3,000 households. They spent $200 on Glovo Ads and got 12 orders — a $108 return. That’s a loss. Instead, we recommended they focus on local SEO and a Google Business Profile, which cost nothing and brought in 40+ walk-in customers per month. Know when to walk away.

Frequently Asked Questions

Q: Can I run Glovo Ads if my business doesn’t use Glovo for delivery?
No, you cannot. Glovo Ads is an in-platform advertising solution that promotes your products or services within the Glovo app. To run ads, you must be a registered Glovo partner with an active storefront on the platform. If you’re not already using Glovo for delivery or pickup, you’ll need to sign up as a merchant first. The good news is that Glovo’s merchant onboarding process is straightforward, and you can usually get set up within a week. Once your store is live, you can activate ads immediately.
Q: How quickly can I expect to see results from Glovo Ads?
Most businesses see initial data within 24–48 hours of launching a campaign. However, meaningful results — like a stable conversion rate and reliable cost per acquisition — typically take 7–14 days to emerge. This is because Glovo’s algorithm needs time to learn which audiences convert best and to optimize your ad delivery. Don’t panic if your first few days show high CPCs or low CTRs. That’s normal. Let the campaign run for at least two weeks before making major changes. If you’re still underperforming after 14 days, then it’s time to revisit your targeting, creatives, or budget.
Q: What’s the minimum daily budget for Glovo Ads?
Glovo doesn’t publish a hard minimum, but in practice, you’ll need at least $20–$30 per day to generate enough data for optimization. Below that threshold, you’ll get too few clicks to draw any meaningful conclusions. For most local businesses, we recommend starting with $50–$100 per day for the first two weeks. That gives you enough volume to test different creatives and targeting options. If $50 a day feels steep, remember that you can pause the campaign at any time. A two-week test with $700 total spend is a small investment compared to the potential return.
Q: Does Glovo Ads work for seasonal businesses, like ice cream shops or holiday pop-ups?
Absolutely, but you need to adjust your strategy. Seasonal businesses should run ads only during their peak months, not year-round. For example, an ice cream shop in Chicago should launch Glovo Ads in May and pause them in September. During the active months, allocate a higher daily budget — perhaps $100–$200 — to capture the surge in demand. You can also create seasonal-specific ad creatives (e.g., “Beat the heat with our mango sorbet”) to boost relevance. The key is to start your campaign 2–3 weeks before your peak season begins so the algorithm has time to optimize. When the season ends, pause the campaign and save your budget for next year.
Q: Can I target customers who have already ordered from me before?
Yes, through Glovo’s retargeting features. You can create audiences based on past purchasers and serve them ads with special offers like “Free delivery on your next order” or “Try our new seasonal flavor.” These audiences typically convert at 3–5x the rate of cold traffic because they already know and trust your brand. However, be careful not to over-target — showing the same ad to the same person 10 times in a week can feel spammy. Set a frequency cap of 2–3 impressions per person per day, and rotate your creatives regularly to keep things fresh.

That’s the honest, no-fluff truth about Glovo Ads pricing — what it costs, what works, and what doesn’t. I’ve seen too many passionate local business owners pour money into ads without a clear strategy, and it breaks my heart every time. You don’t have to figure this out alone. At DataLatte.pro, we help coffee shop owners, salon founders, and fitness studio operators just like you turn their ad spend into predictable, profitable growth. We’ll look at your numbers, build a custom plan, and show you exactly where every dollar goes. No jargon, no fluff — just data you can actually use. Book a free consultation and let’s brew something great together.

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Nataliia — local marketing expert
Nataliia

Local marketing strategist with 10+ years at global agencies — OMD, Dentsu, GroupM, and BBDO. Now helping small businesses get the same data-driven edge. Based in Europe, working with clients in the US, UK, Australia, and beyond.

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